Analysis of the Effectiveness of Geely's Strategy to Benchmark BYD in China's NEV Market and Its Competitive Impact on Xiaomi

China’s new energy vehicle (NEV) market competition is intensifying, and Geely Auto has adopted a direct product strategy to benchmark BYD, launching competitive models for different market segments. Social media analysis shows that Geely Xingyuan is positioned in the price range between BYD Seagull and Dolphin [0]; Galaxy M9 directly benchmarks BYD Tang L and has achieved strong sales performance [0]. Xiaomi SU7 faced sales decline pressure during the same period [0].

From the stock market performance perspective, between September 25 and December 24, 2025, the stock prices of all three companies declined. BYD had the smallest decline (1.73%), benefiting from its stable market position [0]; Geely’s decline was 9.57%, with some models having strong sales but its stock price affected by overall market fluctuations or other factors [0]; Xiaomi’s decline was the largest (27.37%), reflecting the competitive pressure and uncertainty faced by new entrants [0].

1. Geely’s direct benchmarking strategy demonstrates precise grasp of segmented markets; some models have shown initial results, but continuous optimization is needed to ensure long-term competitiveness [0].
2. As a new NEV player, Xiaomi still faces multi-dimensional challenges such as brand awareness and supply chain despite relying on technological accumulation in competition with traditional car companies [0].
3. NEV market competition has extended from products to multi-dimensional areas like brand and channels; a single strategy is difficult to ensure long-term advantages [0].

• Risk
  : Geely’s comprehensive benchmarking strategy requires continuous high R&D investment, and price competition may squeeze profits; Xiaomi still faces challenges in brand awareness and supply chain stability [0].
• Opportunity
  : If Geely continues to optimize product cost-performance, it is expected to further capture market share; Xiaomi can rely on its technological advantages to compete differently in areas such as intelligent driving [0].

• Geely’s product strategy to benchmark BYD is partially effective, with models like Galaxy M9 showing strong sales performance [0].
• Xiaomi Auto faces dual pressures of sales and stock prices under the current competitive landscape [0].
• The stock prices of all three companies declined, reflecting the overall volatility and intense competition in the NEV market [0].
• The report has data limitations, as detailed configuration and price comparison data between Galaxy M9 and Tang L were not obtained [0].