Analysis of Huijie Co., Ltd.'s Limit-Up and Future Trend Prediction

Huijie Co., Ltd. (002763) reached the limit-up price of 7.89 yuan at 9:35 on December 25, 2025, with a daily turnover of 108.62 million yuan, a turnover rate of 1.15%, and limit-up order capital of 83.1283 million yuan [3]. The core reasons for the limit-up can be summarized as:

1. Business Focus Benefit
   : The company terminated the operation of its North American brand Understance and concentrated resources on its domestic underwear main business [1]; this strategic adjustment helps improve operational efficiency and core competitiveness.
2. Channel Growth Driver
   : In the first half of 2025, Douyin channel revenue increased by 38% year-on-year [1]; the rapid growth of e-commerce channels sends a positive signal of the company’s expansion in the domestic market.
3. Sector Sentiment Linkage
   : On the same day, multiple stocks in the textile and apparel sector hit the limit-up, and the overall sector sentiment provided positive support for this stock [3].

• The company actively shrank overseas business and focused on domestic markets, showing management’s confidence in the growth potential of the domestic underwear market, but it needs to provision 18.1 million yuan for inventory impairment in Q4 [1], which may put certain pressure on short-term performance.
• The rapid growth of the Douyin channel indicates that the company’s layout in the social e-commerce field has initially achieved results; if it can continue this growth trend, it will become an important growth point for future performance.
• Both the scale of limit-up order capital and the turnover rate are in a reasonable range [3], showing that market funds have a certain restraint in chasing this stock, and there is no excessive speculation.

1. Short-term performance impact caused by inventory provisioning [1], which may affect investors’ short-term sentiment.
2. The domestic underwear market is highly competitive; the sustainability of the company’s channel growth still needs to be observed.
3. The textile and apparel sector has large overall fluctuations; individual stock trends are easily affected by sector sentiment [3].

1. Business focus is expected to increase domestic market share and profitability.
2. The successful layout of e-commerce channels opens up new growth space for the company.
3. If it can continue to break through with heavy volume after the limit-up, it may attract more capital attention.

Huijie Co., Ltd.'s limit-up is mainly driven by the positive factors of business focus and e-commerce channel growth, and also benefits from the overall sector sentiment. Investors should pay attention to the company’s Q4 performance, domestic channel expansion, and changes in sector trends. Currently, caution should be maintained, and decisions should be made based on the company’s subsequent announcements and market dynamics.