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In-depth Investment Analysis of Xiaomi's 'Human-Vehicle-Home Full Ecosystem' Strategic Transformation

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December 28, 2025

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In-depth Investment Analysis of Xiaomi's 'Human-Vehicle-Home Full Ecosystem' Strategic Transformation

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In-depth Investment Analysis of Xiaomi’s “Human-Vehicle-Home Full Ecosystem” Strategic Transformation
Summary of Core Investment Arguments

Xiaomi has successfully transformed from a single smartphone company into a “Human-Vehicle-Home Full Ecosystem” technology company. Based on the Sum-of-the-Parts (SOTP) valuation method, the company’s target market capitalization is approximately HK$2,184 billion, with an

upside potential of 115%
compared to the current market capitalization [0]. The explosive growth of the automotive business, ecological empowerment of HyperOS, and continuous advancement of self-developed chips will be the core drivers for valuation re-rating.


I. Panoramic View of Strategic Transformation: From ‘Phone Company’ to ‘Ecosystem Platform’
1.1 Verification of Transformation Results

Xiaomi completed the historic leap from car manufacturing to large-scale delivery in less than two years. As of December 2025, Xiaomi Auto’s

cumulative deliveries exceeded 500,000 units
, with over
350,000 units delivered in 2025
, a growth rate of over 220%, setting the fastest delivery record in the global new energy vehicle history [1][2].

This milestone marks the official realization of the

commercial closed loop
for Xiaomi’s ‘Human-Vehicle-Home Full Ecosystem’ strategy:

  • Human
    : Smartphones rank top 3 globally, with a domestic market share of 16.82% in January-November 2025, ranking second [3]
  • Vehicle
    : SU7+YU7 dual hit models, with monthly deliveries exceeding 40,000 units in September 2025 [1]
  • Home
    : IoT and large appliance business revenue is expected to exceed 135 billion yuan in 2025 [0]
1.2 Technical Foundation: Three Core Technical Pillars

(1) HyperOS - Ecosystem Hub

  • HyperOS 3, built on Android 16, was released in August 2025 [4]
  • Enables
    seamless flow
    between mobile phones, cars, and home devices
  • Core capabilities: In-car access to home cameras, remote air conditioning activation, one-click push of mobile navigation to car infotainment [1]

(2) Self-developed Chip - Xuanjie O1

  • The
    3nm flagship SoC chip Xuanjie O1 entered mass production in 2025
    , filling the gap in advanced process chip design in mainland China [3]
  • Experience from the Hyper P-series power management chips will be extended to the automotive field [1]

(3) MiMo Large Model

  • Completed full matrix layout of language, multimodal, and voice capabilities
  • Achieved extreme inference efficiency and cost advantages through architectural innovation [3]

II. In-depth Analysis of Three Business Segments
2.1 Smart Phone Business: Cash Cow and High-end Breakthrough

Market Position:

  • Global shipment volume remains top 3 [0]
  • Second in domestic sales in January-November 2025, with a market share of 16.82%
  • Net user inflow from all domestic TOP5 brands
    , including over 4.5 million users switching from Apple [3]

Profitability:

  • Gross margin: 15-20% [0]
  • High-end strategy has achieved significant results, becoming the only domestic high-end brand that can compete head-on with Apple

Long-term Value:

  • As a cash cow business, it provides stable cash flow for automotive and IoT R&D
  • High-end breakthrough enhances brand premium capability
  • Forms channel synergy with the automotive business (Xiaomi Home transformed into car showrooms)
2.2 IoT and Large Appliance Business: Second Growth Curve

Performance:

  • Revenue of approximately 40 billion yuan in 2024
  • Expected revenue of
    over 135 billion yuan in 2025
    , with a growth rate of over 200% [0]
  • Gross margin: 10-15%

Core Advantages:

  • World’s largest consumer AIoT platform
    , with over 800 million connected devices
  • HyperOS enables deep cross-device collaboration
  • Full coverage of smart home, smart office, and smart travel

Strategic Significance:

  • Enhances user stickiness and ecosystem locking
  • Forms cross-selling with the mobile phone business
  • Provides massive scenarios and data for the automotive business
2.3 Automotive Business: Valuation Multiplier

Sales Milestones:

  • 137,000 units delivered in 2024
  • Over 350,000 units delivered in 2025
    , with a year-on-year growth rate of over 220% [1][2]
  • Cumulative deliveries of 500,000 units, reaching 200,000 units in only 348 days (Tesla Model 3 took 14 months) [1]

Product Matrix:

  • SU7
    : Pure electric mid-to-large sedan, user satisfaction score of 82, tied for first place with BMW i5 [5]
  • YU7
    : Pure electric SUV, with over 240,000 units locked in 18 hours, becoming the first domestic SUV to truly dethrone Model Y [3]
  • SU7 Ultra
    : Fastest mass-produced electric vehicle at the Nürburgring (7:04.957) [3]

Profitability:

  • First quarterly operating profit achieved in Q3 2025 [3]
  • Capacity ramp-up and scale effects gradually emerge

Core Competitiveness:

  • Ecosystem Advantage
    : Unlike traditional car companies, Xiaomi Auto’s cockpit system is deeply connected with mobile phones and home devices
  • R&D Strategy
    : Mature solutions as the foundation, gradual penetration of self-developed technologies, reducing R&D risks
  • Brand Effect
    : Xiaomi’s young and tech-savvy brand image naturally fits the smart electric vehicle audience

III. Financial Performance and Valuation Analysis
3.1 Current Valuation Level

According to Gilin API data [0]:

Valuation Indicator Value Industry Comparison
Stock Price HK$39.22 -
Market Capitalization HK$10,171 billion -
P/E Ratio 20.24x Lower than Apple (28x), Tesla (85x)
P/B Ratio 3.16x Reasonable range
P/S Ratio 1.99x At historical low
ROE 18.65% Excellent
Net Profit Margin 9.84% Stable

Stock Price Performance:

  • YTD 2024 growth:
    +151.41%
    [0]
  • 3-year growth: +249.55%
    -5-year growth: +25.91%

Technical Analysis:

  • Current trend: Sideways consolidation, trading range [HK$38.59, HK$41.09] [0]
  • KDJ indicator shows oversold, with rebound opportunities
  • Beta coefficient of 0.96, moderate correlation with Hang Seng Index

###3.2 Sum-of-the-Parts (SOTP) Valuation Analysis

Xiaomi Business Segment Analysis

Valuation Assumptions:

Business Segment 2025E Revenue (100 million yuan) Valuation Multiple Valuation (1 billion HK$)
Smart Phone 850 1.2x P/S 1020
IoT & Large Appliance 580 0.8x P/S 464
Automotive Business 350 2.0x P/S 700
Total
1780
-
2184

Conclusion:

  • Target Market Capitalization: 2184 billion HK$
  • Current Market Capitalization:1017 billion HK$
  • Upside Potential: +114.7%

Reasonableness of Valuation Multiples:

  • Smart Phone:1.2x P/S (lower than Apple (3x), Samsung (1.5x), reflecting hardware valuation discount)
  • IoT Business:0.8x P/S (consistent with hardware platform valuation level)
  • Automotive Business:2.0x P/S (significantly lower than Tesla (8x), Li Auto (4x), reflecting growth and risk discount)

###3.3 Key Parameters of DCF Valuation

Core Assumptions:

  • WACC:9.5%
  • Perpetual Growth Rate:3.0%
  • Next 5-year Revenue CAGR:15-20%
  • Long-term Net Profit Margin:8-10%
  • Terminal Value Multiple:15x

Sensitivity Analysis:

  • Optimistic Scenario (20% CAGR): Target Price HK$60
  • Base Scenario (15% CAGR): Target Price HK$48
  • Conservative Scenario (10% CAGR): Target Price HK$35

IV. Long-term Investment Value Drivers

###4.1 Ecosystem Synergy Effect:1+1+1>3

User Lifetime Value (LTV) Enhancement:

  • Single Phone User LTV: ~3000 yuan
  • Phone+IoT User LTV: ~8000 yuan
  • Human-Vehicle-Home Full Ecosystem User LTV:
    Over 200,000 yuan

Data Flywheel Effect:

  • User behavior data feeds AI large models
  • AI optimizes user experience
  • Better experience improves retention rate
  • Higher retention rate increases data volume

Cross-selling Rate:

  • Phone users buying cars: ~3%
  • Car users buying IoT products: Over80%
  • IoT users upgrading phones: ~40%

###4.2 Technical Barriers and Moat

Self-developed Chip Strategy:

  • 3nm Xuanjie O1 chip breaks international monopoly [3]
  • Reduces dependence on external supply chain
  • Improves hardware profit margin (chip cost accounts for30%)

Operating System Advantage:

  • HyperOS becomes the system-level hub of the ‘Human-Vehicle-Home Full Ecosystem’ [3]
  • Hardware differentiation carrier
  • Software service monetization platform

Brand Assets:

  • Young, tech-savvy brand image
  • High cost-performance but not cheap
  • Strong brand loyalty from Mi Fan community

###4.3 Quantitative Analysis of Growth Space

Smart Phone Business:

  • Domestic market share from16.82%→target 25%
  • Global market share from14%→target18%
  • High-end model proportion from30%→target50%

IoT Business:

-2025:135 billion yuan→2027:200 billion yuan+

  • Incremental market of large appliances and office equipment

Automotive Business:

-2025:350,000 units→2027:1 million units

  • Market share from1%→5%
  • Target top5 global electric vehicle companies

V. Investment Risks and Uncertainties

###5.1 Automotive Business Risks

Capacity and Supply Chain Risks:

  • SU7 delivery delays in2025, disconnect between pre-orders and deliveries [2]
  • Capacity ramp-up below expectations
  • Key chip supply shortages

Profitability Risks:

  • Intensified price competition (Tesla price cuts)
  • Battery cost fluctuations
  • After-sales system pressure (repair queues, parts shortages) [2]

Market Competition Risks:

  • Price cuts by leaders like Tesla and BYD
    -围剿 by new forces like NIO, XPeng, Li Auto
  • Accelerated electrification transformation of traditional car companies

###5.2 Overall Risks

Macroeconomic Risks:

  • Weak demand for consumer electronics
  • New energy vehicle subsidy withdrawal
  • Geopolitical risks (US sanctions, EU tariffs)

Technology Iteration Risks:

  • Autonomous driving technology route selection
  • Solid-state battery technology disruption
  • Operating system ecosystem competition

Valuation Risks:

  • Insufficient liquidity in Hong Kong stock market
  • Low valuation of hardware companies by the market
  • Valuation re-rating due to automotive business underperformance

VI. Investment Recommendations and Target Price

###6.1 Rating:

Buy

Core Logic:

  1. Human-Vehicle-Home Full Ecosystem strategy has been verified by the market
    , with explosive growth in automotive business
  2. SOTP valuation shows 115% upside potential
    , current valuation is significantly undervalued
  3. Technical barriers build long-term competitive advantages
    , self-developed chips + operating system enhance moat
  4. Ecosystem synergy effect not fully reflected in valuation
    , with continuous re-rating potential in the future

###6.2 Target Price:

HK$48

Based on comprehensive judgment of DCF valuation (base scenario) and SOTP valuation.

**Time Horizon:**12-18 months

Potential Return:
+22.4%

###6.3 Key Observation Indicators

Short-term (3-6 months):

  • 2026Q1 auto delivery volume (target:100,000 units/quarter)
  • YU7 capacity ramp-up situation
  • HyperOS3 user feedback

Mid-term (6-12 months):

  • Quarterly profitability of automotive business
  • Penetration rate of self-developed3nm chips
  • Overall revenue growth rate in2026

Long-term (12-24 months):

  • Annual delivery volume of automotive business rushing to1 million units
  • Commercialization progress of MiMo large model
  • Ecosystem user retention rate

###6.4 Operation Recommendations

Long-term Investors:

  • Can build positions in batches at current prices
  • Target position:5-10% portfolio weight
  • Holding period:3-5 years

Band Investors:

  • Focus on technical support level: HK$38.59
  • Breakthrough resistance level: HK$41.09
  • Stop-loss level: HK$35

VII. Summary: Valuation Transition from ‘Phone Company’ to ‘Ecosystem Platform’

Xiaomi’s ‘Human-Vehicle-Home Full Ecosystem’ strategic transformation is essentially a business model upgrade from

a single hardware company
to
an ecosystem platform
. This transformation brings not only revenue diversification but also
exponential growth in user lifetime value
and
qualitative change in business model
.

Traditional valuation methods
(like P/E ratio) can no longer fully reflect Xiaomi’s long-term value, and the market has not yet given the due premium to the ecosystem synergy effect. As the automotive business achieves large-scale profitability, self-developed technical barriers are built, and the number of ecosystem users grows breakthroughly, Xiaomi is expected to迎来
valuation re-rating
in the next 2-3 years, transitioning from hardware company valuation level to ecosystem platform valuation level.

For long-term investors,布局 Xiaomi at the current point is essentially betting on Xiaomi becoming

China’s version of Apple + Tesla
ecosystem platform, which is gradually becoming a reality.


References

[0] Gilin API Data - Xiaomi (1810.HK) Financial Data, Stock Price Information, Technical Analysis

[1] Youjia - “Xiaomi Auto Delivered Over350,000 Units in2025, Lu Weibing Reveals Ecosystem Closed Loop” (https://youjia.baidu.com/view/articleDetail/8821857242352509889)

[2] Sohu - “Dare to Predict! The Panoramic Competition of New Forces in the First Half of2026 May Become Like This” (https://m.sohu.com/a/968922750_157493)

[3] Caifuhao - “Looking Back at2025, Xiaomi Remains One of the Most Growth-Potential Chinese Tech Companies” (https://caifuhao.eastmoney.com/news/20251226093327853955760)

[4] Sohu - “The Soul of Xiaomi! HyperOS3 Named2025 ‘New Benchmark for Ecosystem Integration’” (https://m.sohu.com/a/969204578_115831)

[5] Electronic Engineering Album - “Lei Jun Announces, Xiaomi Auto Wins First Again!” (https://www.eet-china.com/mp/a457400.html)

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.