Analysis of the Financial Attributes of Feitian Moutai's Instant Sell-out at 1499 CNY

Based on the searched information, I will analyze Feitian Moutai’s instant sell-out phenomenon at 1499 CNY and its financial attribute issues for you.

According to search results, Feitian Moutai indeed sold out instantly when sold at the official guidance price of 1499 CNY on online platforms. This pricing is far lower than the actual market wholesale price (about 2300-2700 CNY), creating a significant arbitrage space and attracting a large number of consumers and investors to participate in the rush purchase.

According to relevant chart data, Feitian Moutai’s price in 2024 showed a trend of first falling then rising. Although it experienced adjustments, the overall price remains at a historically high level, indicating that its investment nature has not completely faded.

• Supply-Demand Imbalance
  : The huge gap (about 800-1300 CNY) between the official guidance price and the market price creates risk-free arbitrage opportunities
• Recognition of Collection Value
  : Moutai’s scarcity and brand value keep it being regarded as a high-quality investment target
• Dual Attributes of Consumption and Investment
  : Its characteristic of being both a consumer good and an investment good has not changed

1. Price Support Remains
   : Feitian Moutai’s market price虽有波动, but回调后仍保持较高水平
2. Stable Brand Value
   : Kweichow Moutai’s brand influence and product scarcity have not been fundamentally affected
3. Sustained Collection Demand
   : The high-end baijiu collection market remains active, and Moutai is still the preferred target
4. Limited Reversal of Financialization Trend
   : It is only returning from overheating to rationality, not a complete disappearance of financial attributes

• Increased short-term price fluctuation risk
• Tighter policy supervision restricts speculative behavior
• Changes in the economic environment affect high-end consumption demand

Feitian Moutai’s instant sell-out at 1499 CNY precisely proves the persistence of its financial attributes—even if a large number of affordable Moutai are launched into the market, they are still instantly absorbed, indicating that the investment and collection enthusiasm on the demand side has not substantially cooled down. The ‘retreat of financial attributes’ is more of a market sentiment expression during the price correction period, rather than a fundamental change in fundamentals. Moutai’s scarcity, brand value, and collection attributes will still support its financial investment attributes for a long time to come.

• Feitian Moutai’s official guidance price of 1499 CNY and online sales information [1]
• 2024 Moutai price trend chart and investment value data [2]
• Analysis of Moutai series and price system [3]