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2025 Global Gold ETF Inflows Hit All-Time High; Institutions Forecast Gold to Rise to $4,500-$5,000 in 2026

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January 9, 2026

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2025 Global Gold ETF Inflows Hit All-Time High; Institutions Forecast Gold to Rise to $4,500-$5,000 in 2026

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Based on the latest data released by the World Gold Council and research opinions from multiple authoritative institutions, I will provide you with a systematic and comprehensive analysis.

I. Core Data Interpretation
2025 Global Gold ETF Inflows Hit All-Time High

According to the report released by the World Gold Council on January 8, 2026, global gold ETFs achieved milestone inflows in 2025 [1][2]:

Indicator 2025 Data YoY Change
Annual Inflows
$89 billion
All-time high
Assets Under Management (AUM)
$559 billion
More than doubled
Holdings
4,025 tonnes
25% increase from 3,224 tonnes in 2024
Annual Average Daily Trading Volume
$361 billion
All-time high
Annual Gold Price Increase
Over 64%
Strongest since 1979

Notably, the gold price set a new all-time high 53 times in 2025, with an annual increase of over 64%, far outperforming most global risk and fixed-income assets over the same period [3][4].


II. Analysis of Inflow Structure
Regional Distribution Characteristics

2025 gold ETF inflows showed a marked

structural shift
[5]:

  1. North American market leads
    : $51 billion in inflows, accounting for 57% of the global total, marking the strongest performance on record
  2. Asian market doubles
    : Asian investors, led by China, significantly increased their holdings
  3. Sustained inflows in Europe
    : Investors in the UK and Switzerland continued to buy amid geopolitical risks

This structural change indicates that

investors from developed Western countries who missed the gold bull market have started to enter the market
, becoming an important force driving the gold price above $4,000 per ounce [5].

Analysis of Capital Nature

2025 inflows featured

resonance between trading and allocation positions
:

  • Although central bank gold purchases slowed, ETF inflows effectively filled this gap
  • Global gold ETFs saw a net inflow of over 700 tonnes in 2025, reversing four consecutive years of net outflows [3]
  • Retail investment demand surged, with ETF inflows hitting the highest level since 2020 [6]

III. Drivers of the Continued Rise in Gold’s Safe-Haven Appeal
1. Geopolitical and Economic Uncertainty

The core factors currently supporting gold’s safe-haven appeal include [7][8]:

  • Escalating global trade disputes
  • Persistent geopolitical tensions (Russia-Ukraine conflict, China-US relations, etc.)
  • Rising U.S. debt levels
  • Pressure on the U.S. dollar credit system
2. Monetary Policy Shift
  • The Federal Reserve has started an interest rate cut cycle, reducing the opportunity cost of holding gold [8]
  • The U.S. dollar fell by approximately 9% in 2025, marking its worst annual performance since 2017
  • A downward cycle in real interest rates is favorable for gold performance
3. Continuation of Central Bank Gold Purchases

The People’s Bank of China has increased its gold holdings for 14 consecutive months [6], and the proportion of global central bank gold reserves in total reserve assets has exceeded U.S. Treasuries for the first time since 1996 [7], a change described by Morgan Stanley as “a strong signal”.

4. Eroding U.S. Dollar Credit

The National Security Strategy report released by the U.S. White House in December 2025 undermined the foundation of U.S. dollar credit [5]. As U.S. credit continues to contract and weaken, the proportion of gold reserves held by central banks around the world is expected to continue to rise.


IV. Implications for Gold Investment Strategies
1. Allocation Ratio Recommendations

Based on research from professional institutions [6][9]:

Allocation Recommendation Ratio Range Applicable Scenario
Conservative Allocation 3%-10% Risk-averse investors
Balanced Allocation 5%-15% Balanced investors
Aggressive Allocation 20%-30% Investors with high risk tolerance

Michael Widmer, Head of Metals Research at Bank of America, pointed out that research shows allocating 20% of a portfolio to gold can effectively enhance stability, and in the current environment,

a 30% allocation ratio is also reasonable
[6].

2. Investment Tool Options
Tool Type Applicable Investors Advantages
Gold ETFs Most investors High liquidity, low threshold, low fees
Physical Gold Long-term holders Avoid credit risks
Gold Mining Stocks High-risk preference investors Leveraged returns
Gold Mutual Funds Institutional investors Professional management, risk diversification
3. Investment Timing Strategy
  • Phased position building
    : Given that volatility will be significantly higher than in 2025, regular fixed-amount investment is recommended [6]
  • Buy on dips
    : Societe Generale recommends actively buying during price corrections [6]
  • Long-term holding
    : Gold bull markets typically do not end due to price increases; wait for the fundamental drivers to fade

V. 2026 Market Outlook
Mainstream Institution Forecasts
Institution 2026 Forecast Timeframe
JPMorgan Chase $5,000 per ounce Year-end
Morgan Stanley $4,800 per ounce Q4
Societe Generale $5,000 per ounce Year-end
Bank of America $4,538 per ounce (average price) Full year
Analyst Consensus $4,610 per ounce Year-end

The World Gold Council estimates that, based on current prices, the gold price is expected to rise by an additional

15% to 30%
in 2026 [6].

Core Supporting Logic
  1. Prolonged rate cut cycle
    : Fed rate cuts will reduce the opportunity cost of holding gold
  2. Secondary inflation risk
    : The combination of tariffs and rate cuts may push up inflation, benefiting gold
  3. Continued ETF inflows
    : Historically, European and American ETFs see inflows after rate cuts
  4. De-dollarization trend
    : Global central banks will continue to strategically increase gold holdings
Potential Risk Factors
  • Short-term corrections due to technical overbought conditions
  • Possible slowdown in jewelry demand
  • Monetary policy changes in major economies
  • Increased market sentiment volatility

VI. Conclusions and Recommendations
Core Conclusions
  1. Gold’s safe-haven appeal continues to strengthen
    : Record inflows into gold ETFs in 2025 demonstrate investors’ high recognition of gold as a safe-haven asset and portfolio hedging tool

  2. Paradigm shift in investment logic
    : The driving logic of gold prices has shifted from “negative correlation with real interest rates” to dual drivers of “sovereign credit risk premium” and “fragmentation of the global monetary system” [6]

  3. Structural bull market has a solid foundation
    : Global high debt, policy uncertainty, and continued de-dollarization trends highlight gold’s long-term allocation value

Investment Recommendations
  1. Strategic allocation
    : It is recommended to include gold as a core component of the investment portfolio, increasing the allocation ratio to the 10%-20% range

  2. Tool selection
    : For most investors,
    gold ETFs
    are the best choice, combining liquidity and convenience

  3. Risk management
    : Pay attention to short-term risks brought by rising volatility, and adopt a phased position building strategy

  4. Long-term perspective
    : We are still in the early to mid-stage of the gold bull market, with “under-investment” rather than “overcrowding” as the main feature [6]


References

[1] World Gold Council: 2025 Global Gold ETFs Hit All-Time Annual Inflows (https://finance.eastmoney.com/a/202601083613174235.html)

[2] World Gold Council: 2025 Global Gold ETFs Hit All-Time Annual Inflows (https://finance.sina.com.cn/roll/2026-01-08/doc-inhfrkwf3524235.shtml)

[3] How High Will Gold Go in 2026? Market Sentiment Remains Bullish (https://news.china.com/socialgd/10000169/20260104/49133693.html)

[4] December caps off a record year (https://www.gold.org/goldhub/research/gold-etfs-holdings-and-flows/2026/01)

[5] 2026 Annual Strategy: Second Half of the Precious Metals Bull Market (https://pdf.dfcfw.com/pdf/H3_AP202512171802445083_1.pdf)

[6] Central Bank Increases Gold Holdings for 14 Consecutive Months, Sending a Strong Signal (https://news.southcn.com/node_812903b83a/a2517b7995.shtml)

[7] Morgan Stanley Sees Gold Rising to $4,800, Citing Rate Cut Cycle and Global Risks to Extend Bull Market (https://xnews.jin10.com/details/205858)

[8] Analysts Chasing Gold’s Surge; Gold Expected to Break $5,000 in 2026 (https://zh-hans.bullionvault.com/黄金新闻/2026-预测-5000-黄金-121820251)

[9] Gold & Silver Outlook 2026 (https://sprott.com/insights/gold-silver-outlook-2026/)

[10] 3 gold investment types to consider for 2026, according to experts (https://www.cbsnews.com/news/gold-investment-types-to-consider-for-2026-according-to-experts/)

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.