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Analysis of the Impact of Stellantis' Cancellation of Plug-In Hybrid Sales in the U.S.

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January 10, 2026

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Analysis of the Impact of Stellantis' Cancellation of Plug-In Hybrid Sales in the U.S.

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Analysis of the Impact of Stellantis’ Cancellation of Plug-In Hybrid Sales in the U.S.
I. Event Overview and Core Reasons

According to the latest reports, Stellantis has officially announced that it will

completely cease sales of plug-in hybrid vehicles
in the U.S. market starting with the 2026 model year [1]. The models to be discontinued include the
Jeep Wrangler 4xe (the best-selling plug-in hybrid vehicle in the U.S.), Jeep Grand Cherokee 4xe, Chrysler Pacifica PHEV, and Alfa Romeo Tonale PHEV
, among others [2][3]. This decision means Stellantis will become the first major automaker to fully abandon its plug-in hybrid product line in the North American market.

Weak demand is the direct cause.
Although the Jeep Wrangler 4xe is the sales champion in the U.S. plug-in hybrid market, demand has been declining in recent years. A Stellantis spokesperson stated that the company will “phase out PHEV programs in North America” and redirect resources to “more competitive electrification solutions, including conventional hybrids and extended-range electric vehicles” [2][3].


II. Impact on Legacy Automakers’ Electrification Strategies
1.
Massive Asset Impairments Expose Strategic Mistakes

Stellantis’ decision is not an isolated case. Legacy automakers are facing

unprecedented losses from electrification investments
:

Automaker Loss Amount Main Reason
General Motors (GM)
$7.1 Billion
$6 billion of which is related to EV investment cuts [4][5]
Ford (Ford)
$19.5 Billion
Canceled the second-generation EV platform plan [5]
Stellantis
Amount Not Disclosed Full termination of plug-in hybrid projects

These losses reflect a

severe mismatch between policy expectations and market realities
for legacy automakers. During the Biden administration, companies anticipated strict emission regulations and state-level ICE vehicle bans, so they invested heavily in building EV production capacity and supply chains [4]. However, after the Trump administration took office, it
revoked emission standards and the $7,500 federal tax credit
, directly causing a sharp drop in market demand.

2.
Fundamental Shake-Up of “BEV-First” Strategies

Legacy automakers’

battery electric vehicle (BEV) routes are facing systematic adjustments
:

  • GM
    : Suspended production at two joint venture battery plants for 6 months, reduced production capacity at its Detroit EV plant, and converted the Michigan facility originally planned for an EV plant to produce internal combustion engine (ICE) vehicles (Cadillac Escalade and full-size pickup trucks) [5]
  • Ford
    : Canceled the entire second-generation EV platform plan, and CEO Jim Farley admitted that “market changes are the real driver behind this decision” [5]
  • Stellantis
    : Redirecting resources to “more pragmatic” hybrid and extended-range electric vehicle technical routes
3.
Drastic Changes in Regulatory Environment Undermine Transformation Momentum

The Trump administration has taken multiple measures to

undermine EV development momentum
[4][6]:

  • Revoked emission regulations
  • Canceled federal tax credits
  • Challenged the authority of states such as California to set independent emission standards
  • Threatened to withdraw from global climate agreements

III. Reshaping of New Energy Vehicle Investment Landscape
1.
Hybrid Vehicles Emerge as “Unexpected Winners”

In stark contrast to legacy automakers’ cuts to BEV investments,

non-plug-in hybrid vehicles (HEVs) are emerging as a new highlight in the U.S. market
[6]:

  • BMW’s U.S. plug-in hybrid sales bucked the trend with a 30.7% increase
    , reaching 25,351 units, while its pure electric vehicle sales declined by 16.7% [7]
  • Hyundai Palisade Hybrid became the fastest-selling vehicle in the U.S. in 2025
    , with an average inventory turnover period of less than 14 days [6]
  • S&P Global Mobility pointed out that hybrid vehicles “offer a little bit of everything”, and their “practical characteristics may be more appealing to consumers in rural areas and red states” [6]

Data Comparison:

Metric BEV Hybrid (HEV)
2025 U.S. Sales Growth Rate +1.2% (Omdia data) [5] Significant Growth
Projected 2026 Market Share Approximately 6% (Edmunds forecast) [5] Continued Growth
Consumer Acceptance Limited by charging infrastructure and range anxiety No range anxiety, with access to partial electrification benefits
2.
Investment Focus Shifts to “Transition Technologies”

Legacy automakers are reallocating capital,

shifting from aggressive BEV strategies to gradual electrification
:

  • Stellantis
    : Retains conventional hybrid technology, with a focus on developing extended-range electric vehicles (EREVs)
  • Industry Trend
    : The number of extended-range electric vehicle models increased by 40% in 2024 (from 31 to 43 models) [8]
  • R&D Shift
    : Reducing costs and optimizing existing platforms instead of developing all-new BEV architectures
3.
Widening Regional Market Differentiation
  • Europe
    : BEV market share reached 16.9% (January-November 2025), hybrids accounted for 34.6%, and ICE vehicles dropped to 36.1% [9]
  • U.S.
    : Policy uncertainty leads to automakers’ strategic wavering, with hybrids becoming a “practical choice”
  • China
    : The ratio of BEVs to PHEVs is approximately 2:1, with local brands dominating [8]

IV. Analysis of Underlying Causes
1.
Consumer Pain Points Remain Unaddressed

Studies show that

47% of potential U.S. EV buyers cite battery range as their top concern
, followed by charging time and cost [6]. These issues are particularly prominent in cold climate regions, directly impacting the market performance of plug-in hybrids and BEVs.

2.
Sunk Cost Dilemma in Industrial Chain Investments

Billions of dollars invested by automakers are difficult to recover:

  • GM needs to pay
    $4.2 billion in cash
    for supplier settlements, contract cancellations, and other expenses [5]
  • Once built, battery plants are difficult to repurpose or shut down
  • Supply chains (lithium mines, battery manufacturing) are facing shrinking demand
3.
Market Validation of the “BEV Gap” Theory

The automotive industry is going through a transition period from “early adopters” to “mainstream consumers”. Early adopters are willing to tolerate the limitations of EVs, but

mainstream consumers prioritize practicality, cost, and convenience
, which hybrid vehicles just happen to meet.


V. Future Outlook and Investment Implications
1.
Short Term (2026-2027): Hybrids Dominate the U.S. Market
  • Conventional hybrid (HEV) sales will continue to grow
  • Plug-in hybrid (PHEV) sales in the U.S. market may shrink further
  • Extended-range electric vehicles (EREVs) are gaining attention as a compromise solution
2.
Medium Term (2028-2030): Rebalancing of Technical Routes
  • After the policy environment stabilizes, BEVs may regain momentum
  • Declining battery costs and improved range will enhance BEV competitiveness
  • Coexistence of multiple technical routes will become the norm
3.
Long Term (Post-2030): Game Between Regulation and Market
  • The EU’s 2035 “zero-emission” policy may be relaxed (allowing 10% non-zero-emission sales) [9]
  • The direction of U.S. federal policy remains uncertain
  • China will consolidate its dominant position in the EV industrial chain

VI. Investment Impact Assessment
Impact Area Specific Performance
Legacy Automakers
Valuations are under pressure, but the market has already priced in negative news (GM’s stock price still rose 50% year-to-date) [4]
Battery Suppliers
Risk of overcapacity increases, demand growth slows
Charging Infrastructure
Investment payback period lengthens, industry integration accelerates
Component Suppliers
Demand for hybrid-related components rises, BEV supply chains are under pressure
Investor Sentiment
Capital shifts from concept-based EV companies to profitable legacy automakers

Conclusion

Stellantis’ cancellation of plug-in hybrid sales in the U.S. is a

landmark event in the shift of legacy automakers’ electrification strategies
. It reveals several key trends:

  1. Ebb of the “Aggressive BEV Route”
    : Without strong government subsidies and regulatory pressure, pure electrification cannot be driven spontaneously by the market
  2. “Revival” of Hybrid Technology
    : As a transitional solution, hybrids have greater advantages in practicality and are becoming a “safe haven” for legacy automakers
  3. Restructuring of Investment Landscape
    : Capital is flowing back from “money-losing” EV projects to more profitable hybrid and ICE vehicle businesses
  4. Highlighted Policy Sensitivity
    : The automotive industry is highly dependent on government policies, and drastic changes in the regulatory environment directly alter corporate strategies

This shift does not mean the end of electrification, but rather a

rational reset of technical routes and market expectations
. In the process of rebalancing between policy and market, automakers that can flexibly adjust their strategies and balance short-term profitability with long-term transformation will have a competitive advantage.


References

[1] Automotive News - “Stellantis, No. 1 in plug-in hybrids, kills entire lineup of them” (https://www.autonews.com/stellantis/an-stellantis-phev-discontinuations-0109/)

[2] The Truth About Cars - “Report: Stellantis To Kill Current Plug-In Hybrids” (https://www.thetruthaboutcars.com/cars/news-blog/report-stellantis-to-kill-current-plug-in-hybrids-45133183)

[3] Yahoo Autos - “Stellantis Is Canceling All Of Its Plug-In Hybrids For The 2026 Model Year” (https://autos.yahoo.com/ev-and-future-tech/articles/stellantis-canceling-plug-hybrids-2026-230919756.html)

[4] LinkedIn News - “GM takes $7.1B hit amid EV strategy shift” (https://www.linkedin.com/news/story/gm-takes-71b-hit-amid-ev-strategy-shift-7414801/)

[5] Reuters - “GM to take $6 billion writedown on EV pullback” (https://www.reuters.com/business/autos-transportation/gm-take-6-billion-writedown-ev-pullback-2026-01-08/)

[6] Bloomberg - “Hybrid Vehicle Sales in US Auto Market Rise, Helping Keep EV Plans Alive” (https://www.bloomberg.com/news/articles/2025-12-29/hybrid-vehicle-sales-in-us-auto-market-rise-helping-keep-ev-plans-alive)

[7] InsideEVs - “BMW Buyers Turned To Plug-In Hybrids As EV Demand Softened In 2025” (https://insideevs.com/news/783502/bmw-ev-phev-sales-2025-us/)

[8] IEA - “Global EV Outlook 2025: Trends in the electric car industry” (https://www.iea.org/reports/global-ev-outlook-2025/trends-in-the-electric-car-industry-3)

[9] WINSSolutions - “How did the EV-market evolve (EU/US) in 2025 + what to expect in 2026” (https://www.winssolutions.org/ev-market-evolution-eu-us-2025-2026/)

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