In-Depth Analysis of Investment Opportunities in the Billion-Dollar AI Sports & Health Hardware Industry Chain
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The AI sports & health hardware market is experiencing unprecedented explosive growth. According to Mordor Intelligence data, the global sports AI market boasts a compound annual growth rate (CAGR) of
- Consumption Upgrade and Enhanced Health Awareness: Global consumers have significantly increased their emphasis on health management in the post-pandemic era
- Increased Maturity of AI Technology: Breakthroughs in large model technology have endowed AI hardware with stronger intelligent capabilities
- Strong Policy Support: The Chinese government has included smart wearables and fitness equipment in the consumer goods trade-in subsidy program, offering a subsidy of15% of the product’s selling pricefor smart glasses, with a maximum subsidy of RMB 500 per unit[3]
- Prominent Cost-Effectiveness: AI hardware is replacing personal trainer services that cost over $100 per hour, offering significant cost advantages
As one of the world’s largest AI hardware industrial bases, China has significant competitive advantages in the AI sports & health hardware sector:
- Supply Chain Advantage: Over 400 tech enterprises from Shenzhen account for approximately 1/3 of Chinese exhibitors, close to 1/10 of the total global exhibitors[4]
- Leading Technological Innovation: RayNeo holds a24%share of the global AR glasses market (Q3 2025)[5]
- Diverse Application Scenarios: Covering multiple segments such as smart fitness mirrors, sports sensors, AI glasses, and smart exoskeletons
Panorama of the AI Sports & Health Hardware Industry Chain
├── Upstream: Core Components and Technical Support
│ ├── Sensors (Motion, Biometric, Environmental Sensing)
│ ├── Chips (AI Computing, Power Consumption Control, Communication)
│ ├── Optical Modules (Waveguide, MicroLED, Display)
│ ├── Batteries and Power Management
│ └── Software Algorithms (Motion Recognition, AI Coach, Data Analysis)
│
├── Midstream: Equipment Manufacturing and Integration
│ ├── Consumer-Grade Wearable Devices
│ ├── Smart Fitness Equipment
│ ├── Professional Sports Equipment
│ └── Medical Rehabilitation Equipment
│
└── Downstream: Applications and Services
├── B-end (Gyms, Schools, Medical Institutions)
├── C-end (Individual Consumers)
└── Platform Services (Data Analysis, Cloud Services, Content Ecosystem)
- Actions Semiconductor (688608): Leading wearable SoC chip provider, has been adopted by multiple AI glass brands[6]
- OmniVision Group (603501): Leading image sensor enterprise, exclusive supplier of eye-tracking modules for Xiaomi AI glasses[3]
- BIWIN Storage (688525): Core target for edge-side AI storage, its ePOP products have been adopted by Meta, Google, Xiaomi, Rokid, RayNeo, etc.[3]
- Chipsea Technology: Its pressure touch products are applied to Alibaba Quark AI glasses[7]
- AI hardware has continuously increasing requirements for sensor accuracy and power consumption
- Huge space for domestic substitution; reliance on imported high-end sensors remains high
- Benefiting from the rapid growth of shipments of smart glasses and smart fitness equipment
- RayNeo: Completed Series C financing in November 2025 and raised overRMB 1 billionin January 2026, holding a leading global market share[7]
- Rokid: Orders for its Leqi AI glasses reached300,000 units, becoming the first display-equipped smart glasses to achieve large-scale commercialization[7]
- XREAL: Completed approximately RMB 200 million in strategic financing in April 2025, and relocated its headquarters to Pudong, Shanghai[7]
- INMO Technology: Completed over RMB 150 million in Series B2 financing in 2025[7]
- Has been included in the 2026 consumer goods trade-in subsidy program
- Giants such as Alibaba, Huawei, and Xiaomi have intensively entered the market
- Scenarios are expanding from entertainment to rigid demand areas such as office work, navigation, and payment
- Ledong Tianxia (Beijing) Sports Technology: Independently developed an AI intelligent detection module; traditional equipment can be intelligently upgraded by installing this module, and the network supports tens of thousands of people competing online simultaneously[8]
- Saipu Fitness: AI serves as a “backstop” for all coaches, raising service standards to above 80 points[9]
- Bige Sports: Uses wearable device data + AI algorithms to build a personalized vitality value management system[9]
- The transformation to the “hardware + service” business model has become an industry consensus
- Data accumulation forms competitive barriers
- The SaaS subscription model features recurring revenue
- Shuhua Sports (605299): Launched smart treadmill products such as SH-T9100T, equipped with 21.5-32 inch large screens
- AI Fitness Mirrors: Product matrix including Baidu Xiaodu’s smart fitness mirror, smart rowing machine, smart skiing machine, etc.
- Smart Spin Bikes (Peloton model, AI-connected competitions)
- Smart Rowing Machines (Indoor virtual rowing)
- Smart Ski Simulators (Posture analysis and AI guidance)
- Technological applications such as smart venues and unmanned gyms are “blooming in multiple areas”
- Business model innovation of shared connected AI sports stores
- Growing B-end procurement demand from schools, communities, enterprises, etc.
| Company | Projected CAGR | Revenue Scale | Core Advantages |
|---|---|---|---|
| Apple | 18.5% | $383B+ | Health ecosystem integration |
| Xiaomi | 21.5% | $41.9B+ | Price advantage, emerging market penetration |
| Samsung | 17.1% | $200B+ | Biometric sensing technology |
| Garmin | 15.2% | $5.3B+ | GPS sports tracking |
| Fitbit | 14.8% | $1.6B+ | Google ecosystem integration |
- The low-end market is dominated by Chinese enterprises such as Xiaomi
- The high-end market is controlled by Apple, Garmin, etc.
- There are differentiated opportunities in niche segments (professional sports, medical-grade monitoring)
- Fourier Intelligence: Leading rehabilitation exoskeleton enterprise
- UBTECH: Extends humanoid robot technology accumulation to the rehabilitation field
- Aoyi Technology: Integrates brain-computer interface and exoskeleton technologies
- Knee Exoskeletons (Sports Assistance)
- Stroke Rehabilitation Exoskeletons
- Industrial Load-Bearing Exoskeletons
- Rigid demand in an aging society
- Expectation of medical insurance coverage
- High technical threshold, relatively stable competitive landscape
- JBD (Shanghai Xianyao): Completed Series B1 and B2 financing consecutively in 2025, with Series B2 financing exceedingRMB 1 billion, setting a new industry record[7]
- WaveOptics Technology: Leading in waveguide technology
- NED+: Completed Series C3 and C4 financing in 2025, offering free-form surface AR optical solutions[7]
- Syares Technology: Silicon-based OLED micro display, its IPO was approved at the review meeting on December 24, 2025, with a planned fundraising of approximatelyRMB 2.015 billion[7]
- A core bottleneck segment for smart glasses
- Accelerated breakthroughs in core technologies such as MicroLED and waveguide
- Benefiting from the growth of AR/VR product shipments
- Southchip: Provides long-lasting battery life power chip solutions for Alibaba Quark AI glasses[7]
- CATL: Has technical reserves for small batteries for wearable devices
- CALB Group: Leading polymer lithium-ion battery provider
- A core breakthrough point for the “impossible trinity” of smart glasses (lightweight, high performance, long battery life)
- Continuous demand for iteration of fast charging and low-power consumption technologies
| Ticker Symbol | Company Name | Core Business | Investment Highlights | Institutional Rating |
|---|---|---|---|---|
| 688608 | Actions Semiconductor | Wearable SoC Chips | Strong AI terminal implementation capability | Recommended by multiple institutions |
| 688525 | BIWIN Storage | AI Storage Chips | Core target for edge-side AI storage, benefits from Meta/Xiaomi/Rokid | Rated by 10 institutions |
| 603501 | OmniVision Group | Image Sensors | Exclusive supplier of eye-tracking modules for Xiaomi AI glasses | Recommended by China Post Securities |
| 301573 | Tianjian Co., Ltd. | Audio/AI Glasses | Annual production capacity of over 100,000 units, full coverage from audio glasses to AI glasses | Recommended by Huaxi Securities |
| 605299 | Shuhua Sports | Smart Fitness Equipment | Smart treadmill product matrix | Industry boom on the rise |
| 002589 | Mingyue Optical | Optical Lenses | Exclusive optical partner for Xiaomi AI glasses, gross profit margin of 78.6% | Recommended by Huafu Securities |
Based on ratings from over 5 institutions, the following 18 concept stocks are unanimously predicted by institutions to achieve net profit growth of over
- Yujing Co., Ltd., Maxscend Microelectronics, Memsic Semiconductor, BIWIN Storage: Institutions predict net profit growth of over100%in 2026
- Chip Semiconductor Chain: Actions Semiconductor, Sinowealth Electronics, Goodix Technology
- Sensor Chain: Memsic Semiconductor, Raytron Technology, Wuhan Guide Infrared
- Optical Display Chain: Syares Technology (IPO pending), BOE Technology Group, TCL Technology
| Ticker Symbol | Company Name | Market | Investment Highlights |
|---|---|---|---|
| 02635.HK | Nobile (Ledong Tianxia Concept) | Hong Kong Stock Market | AI fitness technology concept, up 331%[11] |
| PTON | Peloton Interactive | US Stock Market | Smart fitness equipment + subscription service model |
| 02513.HK | Zhipu AI (Z.ai) | Hong Kong Stock Market | AGI leader, investment portfolio includes multiple tech companies[12] |
| Company | Financing Round | Amount | Investors |
|---|---|---|---|
| RayNeo | Series C / Early 2026 | Over RMB 1B | CITIC Jinshi, etc. |
| INMO Technology | Series B2/B3 | Over RMB 150M+ | Primavera Capital Group, etc. |
| XREAL | Strategic Financing | Approximately RMB 200M | Pudong Venture Capital |
| Viture | Series B | Approximately $100M | - |
| Lightbit Technology | Series A+ | Over RMB 100M | - |
| JBD | Series B1/B2 | Over RMB 1B for Series B2 | - |
| Company | Field | Features |
|---|---|---|
Tenniix |
AI Tennis Robot | Highlight product at CES 2026 |
PongBot |
Smart Shooting Training | AI replaces personal trainer services |
Haoyi Xingchen |
AI Massage Roller | Sports rehabilitation equipment |
XenRobo |
Knee Exoskeleton | Sports assistance |
Yunwang Innovation |
Sports Sensors | Domestic substitution |
Zhi Jing Wei Zhi/BleeqUp |
AI Sports Glasses | World’s first mass-produced AI sports glasses |
Xiaodu Technology |
AI Glasses Pro | Baidu ecosystem integration |
Dreame Technology |
Smart Hardware Platform | XbotPark incubation system |
- Chip Leaders: Actions Semiconductor, BIWIN Storage (Core of AI hardware computing power)
- Sensor Leaders: OmniVision Group, Memsic Semiconductor (Core of data collection)
- Brand Whole Machine Providers: Xiaomi Group (Complete smart wearable ecosystem)
- Emerging Brands: Mingyue Optical (Cooperation with Xiaomi AI glasses), Tianjian Co., Ltd. (Capacity release)
- Optical Modules: Syares Technology (IPO dividend), NED+ (Technological breakthrough)
- AI Glasses: Sector-wide opportunities, benefiting from policy subsidies + technological breakthroughs
- Smart Fitness: Replication of Ledong Tianxia’s model, accelerated B-end penetration
- Exoskeleton Rehabilitation: Long-term theme of aging population
| Risk Type | Specific Description | Response Suggestions |
|---|---|---|
Technological Risk |
Chip manufacturing process and optical technology iteration fall short of expectations | Focus on technology-leading enterprises |
Market Risk |
C-end demand falls short of expectations, serious product homogenization | Select targets with differentiated advantages |
Policy Risk |
Changes in subsidy policies, fluctuations in consumer electronics cycles | Focus on the certainty of policy support |
Competitive Risk |
Giants entering the market compress the space for small and medium-sized manufacturers | Focus on core links in the supply chain |
Supply Chain Risk |
Dependence on imported core components | Focus on domestic substitution targets |
- 2026 CES Exhibition: Intensive release of new AI sports & health hardware products
- Policy Implementation: Implementation of consumer goods trade-in subsidies
- Financial Report Verification: Performance fulfillment in 2025 annual report/2026 Q1 report
- New Product Release: Flagship products such as Apple AI glasses and Meta AR glasses
- Financing Events: Continuous injection of industrial vitality from the primary market
- Sensor Chip Modules (High technological barriers, huge space for domestic substitution)
- AI Smart Glasses (Driven by both policy and demand, 2026 marks the first year of commercialization)
- Sports AI Algorithm Services (Core of the transformation to the “hardware + service” model)
- Smart Fitness Equipment (Clear scenario implementation, driven by both B-end and C-end)
- Exoskeleton Rehabilitation Equipment (Rigid demand from aging population, long-term growth space)
Morgan Stanley predicts that
- Market Size: Expected to exceed the $10 billion mark
- Competitive Landscape: Evolving from “hundreds of flowers blooming” to “head concentration”
- Business Model: The “hardware + service” subscription model becomes mainstream
- Investment Opportunities: Upstream core components > Brand whole machines > Downstream services
Investors should focus on industrial chain segments and enterprises with
[1] Mordor Intelligence - Global Sports AI Market Report
[2] Global Fitness Tracker Market Analysis 2026
[3] Securities Times Network - AI Glasses Driven by Both Policy and Demand (https://www.stcn.com/article/detail/3565892.html)
[4] Southern Metropolis Daily - Shenzhen Robot “Legion” Debuts at CES (https://finance.eastmoney.com/a/202601083612882057.html)
[5] 21st Century Business Herald - CES 2026 Witnesses Changes in the AI Ecosystem (https://www.21jingji.com/article/20260107/herald/f1bce8e64fa75c8da92051abb6174441.html)
[6] Tianfeng Securities Research Report - Actions Semiconductor (688608): Leading Wearable SOC Provider
[7] EqualOcean - 2025 Annual Analysis of the Smart Glasses Industry (https://www.36kr.com/p/3627847486457091)
[8] Xinhua Finance - “AI + Sports” Makes Exercise More Interesting (http://www.news.cn/20251229/41c7bc6c88a74ebbbf5adb0449067aab/c.html)
[9] 36Kr - Roundtable Dialogue at 2026 Node Growth Conference (https://m.36kr.com/p/3617561268421634)
[10] Global Growth Insights - Fitness Tracker Companies 2026
[11] 36Kr - Stock Performance of Nobile (HK:02635) (https://img.36krcdn.com/hsossms/20251223/v2_0b23169d34d4457dbc2bc0297f419490@46958_oswg132111oswg921oswg939_img_000)
[12] Morningstar - China’s AGI Pioneer Z.ai Listed on Hong Kong (https://www.morningstar.com/news/pr-newswire/20260108cn59068/chinas-agi-pioneer-and-leader-zai-listed-on-hong-kong-stock-exchange)
Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.
About us: Ginlix AI is the AI Investment Copilot powered by real data, bridging advanced AI with professional financial databases to provide verifiable, truth-based answers. Please use the chat box below to ask any financial question.
