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In-Depth Analysis of Investment Opportunities in the Billion-Dollar AI Sports & Health Hardware Industry Chain

#ai_hardware #sports_technology #investment_analysis #smart_wearables #ai_glasses #fitness_industry #sensor_chip #market_outlook
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January 10, 2026

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In-Depth Analysis of Investment Opportunities in the Billion-Dollar AI Sports & Health Hardware Industry Chain

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In-Depth Analysis of Investment Opportunities in the Billion-Dollar AI Sports & Health Hardware Industry Chain
I. Market Size and Growth Trends
Global Market Overview

The AI sports & health hardware market is experiencing unprecedented explosive growth. According to Mordor Intelligence data, the global sports AI market boasts a compound annual growth rate (CAGR) of

28.7%
, and is projected to exceed
$27 billion
by 2030; the global sports technology market is expected to reach
$41.8 billion
by 2026[1][2]. This growth is mainly driven by the following factors:

  1. Consumption Upgrade and Enhanced Health Awareness
    : Global consumers have significantly increased their emphasis on health management in the post-pandemic era
  2. Increased Maturity of AI Technology
    : Breakthroughs in large model technology have endowed AI hardware with stronger intelligent capabilities
  3. Strong Policy Support
    : The Chinese government has included smart wearables and fitness equipment in the consumer goods trade-in subsidy program, offering a subsidy of
    15% of the product’s selling price
    for smart glasses, with a maximum subsidy of RMB 500 per unit[3]
  4. Prominent Cost-Effectiveness
    : AI hardware is replacing personal trainer services that cost over $100 per hour, offering significant cost advantages
China Market Opportunities

As one of the world’s largest AI hardware industrial bases, China has significant competitive advantages in the AI sports & health hardware sector:

  • Supply Chain Advantage
    : Over 400 tech enterprises from Shenzhen account for approximately 1/3 of Chinese exhibitors, close to 1/10 of the total global exhibitors[4]
  • Leading Technological Innovation
    : RayNeo holds a
    24%
    share of the global AR glasses market (Q3 2025)[5]
  • Diverse Application Scenarios
    : Covering multiple segments such as smart fitness mirrors, sports sensors, AI glasses, and smart exoskeletons

II. Panorama of the Industrial Chain and Investment Opportunity Analysis
Upstream, Midstream and Downstream Structure of the Industrial Chain
Panorama of the AI Sports & Health Hardware Industry Chain
├── Upstream: Core Components and Technical Support
│   ├── Sensors (Motion, Biometric, Environmental Sensing)
│   ├── Chips (AI Computing, Power Consumption Control, Communication)
│   ├── Optical Modules (Waveguide, MicroLED, Display)
│   ├── Batteries and Power Management
│   └── Software Algorithms (Motion Recognition, AI Coach, Data Analysis)
│
├── Midstream: Equipment Manufacturing and Integration
│   ├── Consumer-Grade Wearable Devices
│   ├── Smart Fitness Equipment
│   ├── Professional Sports Equipment
│   └── Medical Rehabilitation Equipment
│
└── Downstream: Applications and Services
    ├── B-end (Gyms, Schools, Medical Institutions)
    ├── C-end (Individual Consumers)
    └── Platform Services (Data Analysis, Cloud Services, Content Ecosystem)

III. Explosion Potential Assessment of Core Industrial Chain Segments
First Tier: High Explosion Potential Segments (★★★★★)
1.
Sensor Chip Modules

Market Space
: A core component of smart wearable devices, directly determining product performance

Core Companies
:

  • Actions Semiconductor (688608)
    : Leading wearable SoC chip provider, has been adopted by multiple AI glass brands[6]
  • OmniVision Group (603501)
    : Leading image sensor enterprise, exclusive supplier of eye-tracking modules for Xiaomi AI glasses[3]
  • BIWIN Storage (688525)
    : Core target for edge-side AI storage, its ePOP products have been adopted by Meta, Google, Xiaomi, Rokid, RayNeo, etc.[3]
  • Chipsea Technology
    : Its pressure touch products are applied to Alibaba Quark AI glasses[7]

Investment Logic
:

  • AI hardware has continuously increasing requirements for sensor accuracy and power consumption
  • Huge space for domestic substitution; reliance on imported high-end sensors remains high
  • Benefiting from the rapid growth of shipments of smart glasses and smart fitness equipment
2.
AI Smart Glasses/AR Glasses

Market Space
: Domestic AI glasses shipments reached
2.9 million units
in 2025, representing a year-on-year growth of over 120%[7]

Leading Enterprises
:

  • RayNeo
    : Completed Series C financing in November 2025 and raised over
    RMB 1 billion
    in January 2026, holding a leading global market share[7]
  • Rokid
    : Orders for its Leqi AI glasses reached
    300,000 units
    , becoming the first display-equipped smart glasses to achieve large-scale commercialization[7]
  • XREAL
    : Completed approximately RMB 200 million in strategic financing in April 2025, and relocated its headquarters to Pudong, Shanghai[7]
  • INMO Technology
    : Completed over RMB 150 million in Series B2 financing in 2025[7]

Investment Logic
:

  • Has been included in the 2026 consumer goods trade-in subsidy program
  • Giants such as Alibaba, Huawei, and Xiaomi have intensively entered the market
  • Scenarios are expanding from entertainment to rigid demand areas such as office work, navigation, and payment
3.
Sports AI Algorithms and Data Services

Market Space
: Strong demand for personalized fitness guidance

Representative Companies
:

  • Ledong Tianxia (Beijing) Sports Technology
    : Independently developed an AI intelligent detection module; traditional equipment can be intelligently upgraded by installing this module, and the network supports tens of thousands of people competing online simultaneously[8]
  • Saipu Fitness
    : AI serves as a “backstop” for all coaches, raising service standards to above 80 points[9]
  • Bige Sports
    : Uses wearable device data + AI algorithms to build a personalized vitality value management system[9]

Investment Logic
:

  • The transformation to the “hardware + service” business model has become an industry consensus
  • Data accumulation forms competitive barriers
  • The SaaS subscription model features recurring revenue

Second Tier: Medium-High Explosion Potential Segments (★★★★☆)
4.
Smart Fitness Equipment

Market Space
: Demand for intelligent upgrading of traditional fitness equipment

Representative Enterprises
:

  • Shuhua Sports (605299)
    : Launched smart treadmill products such as SH-T9100T, equipped with 21.5-32 inch large screens
  • AI Fitness Mirrors
    : Product matrix including Baidu Xiaodu’s smart fitness mirror, smart rowing machine, smart skiing machine, etc.

Segment Opportunities
:

  • Smart Spin Bikes (Peloton model, AI-connected competitions)
  • Smart Rowing Machines (Indoor virtual rowing)
  • Smart Ski Simulators (Posture analysis and AI guidance)

Investment Logic
:

  • Technological applications such as smart venues and unmanned gyms are “blooming in multiple areas”
  • Business model innovation of shared connected AI sports stores
  • Growing B-end procurement demand from schools, communities, enterprises, etc.
5.
Smart Wearable Devices (Bands/Watches)

Market Space
: The global fitness tracker market reached
$69.8 billion
in 2025, and is projected to reach
$81.7 billion
in 2026[10]

Competitive Landscape
:

Company Projected CAGR Revenue Scale Core Advantages
Apple 18.5% $383B+ Health ecosystem integration
Xiaomi 21.5% $41.9B+ Price advantage, emerging market penetration
Samsung 17.1% $200B+ Biometric sensing technology
Garmin 15.2% $5.3B+ GPS sports tracking
Fitbit 14.8% $1.6B+ Google ecosystem integration

Investment Logic
:

  • The low-end market is dominated by Chinese enterprises such as Xiaomi
  • The high-end market is controlled by Apple, Garmin, etc.
  • There are differentiated opportunities in niche segments (professional sports, medical-grade monitoring)
6.
Exoskeletons and Rehabilitation Equipment

Market Space
: Driven by both medical rehabilitation and sports assistance

Representative Enterprises
:

  • Fourier Intelligence
    : Leading rehabilitation exoskeleton enterprise
  • UBTECH
    : Extends humanoid robot technology accumulation to the rehabilitation field
  • Aoyi Technology
    : Integrates brain-computer interface and exoskeleton technologies

Segment Opportunities
:

  • Knee Exoskeletons (Sports Assistance)
  • Stroke Rehabilitation Exoskeletons
  • Industrial Load-Bearing Exoskeletons

Investment Logic
:

  • Rigid demand in an aging society
  • Expectation of medical insurance coverage
  • High technical threshold, relatively stable competitive landscape

Third Tier: Potential Accumulation Segments (★★★☆☆)
7.
Optical Display Modules

Core Enterprises
:

  • JBD (Shanghai Xianyao)
    : Completed Series B1 and B2 financing consecutively in 2025, with Series B2 financing exceeding
    RMB 1 billion
    , setting a new industry record[7]
  • WaveOptics Technology
    : Leading in waveguide technology
  • NED+
    : Completed Series C3 and C4 financing in 2025, offering free-form surface AR optical solutions[7]
  • Syares Technology
    : Silicon-based OLED micro display, its IPO was approved at the review meeting on December 24, 2025, with a planned fundraising of approximately
    RMB 2.015 billion
    [7]

Investment Logic
:

  • A core bottleneck segment for smart glasses
  • Accelerated breakthroughs in core technologies such as MicroLED and waveguide
  • Benefiting from the growth of AR/VR product shipments
8.
Batteries and Power Management

Representative Enterprises
:

  • Southchip
    : Provides long-lasting battery life power chip solutions for Alibaba Quark AI glasses[7]
  • CATL
    : Has technical reserves for small batteries for wearable devices
  • CALB Group
    : Leading polymer lithium-ion battery provider

Investment Logic
:

  • A core breakthrough point for the “impossible trinity” of smart glasses (lightweight, high performance, long battery life)
  • Continuous demand for iteration of fast charging and low-power consumption technologies

IV. Panorama Sorting of Key Investment Targets
A-Share Listed Company Investment Targets
Core Target Pool
Ticker Symbol Company Name Core Business Investment Highlights Institutional Rating
688608 Actions Semiconductor Wearable SoC Chips Strong AI terminal implementation capability Recommended by multiple institutions
688525 BIWIN Storage AI Storage Chips Core target for edge-side AI storage, benefits from Meta/Xiaomi/Rokid Rated by 10 institutions
603501 OmniVision Group Image Sensors Exclusive supplier of eye-tracking modules for Xiaomi AI glasses Recommended by China Post Securities
301573 Tianjian Co., Ltd. Audio/AI Glasses Annual production capacity of over 100,000 units, full coverage from audio glasses to AI glasses Recommended by Huaxi Securities
605299 Shuhua Sports Smart Fitness Equipment Smart treadmill product matrix Industry boom on the rise
002589 Mingyue Optical Optical Lenses Exclusive optical partner for Xiaomi AI glasses, gross profit margin of 78.6% Recommended by Huafu Securities
High Growth Potential Targets

Based on ratings from over 5 institutions, the following 18 concept stocks are unanimously predicted by institutions to achieve net profit growth of over

30%
in 2026 and 2027[3]:

  • Yujing Co., Ltd., Maxscend Microelectronics, Memsic Semiconductor, BIWIN Storage
    : Institutions predict net profit growth of over
    100%
    in 2026
  • Chip Semiconductor Chain
    : Actions Semiconductor, Sinowealth Electronics, Goodix Technology
  • Sensor Chain
    : Memsic Semiconductor, Raytron Technology, Wuhan Guide Infrared
  • Optical Display Chain
    : Syares Technology (IPO pending), BOE Technology Group, TCL Technology

Hong Kong Stock Market and Overseas Targets
Ticker Symbol Company Name Market Investment Highlights
02635.HK Nobile (Ledong Tianxia Concept) Hong Kong Stock Market AI fitness technology concept, up 331%[11]
PTON Peloton Interactive US Stock Market Smart fitness equipment + subscription service model
02513.HK Zhipu AI (Z.ai) Hong Kong Stock Market AGI leader, investment portfolio includes multiple tech companies[12]

Primary Market Unicorns and Star Startups
Smart Glasses Track (2025 Financing Overview)
Company Financing Round Amount Investors
RayNeo Series C / Early 2026 Over RMB 1B CITIC Jinshi, etc.
INMO Technology Series B2/B3 Over RMB 150M+ Primavera Capital Group, etc.
XREAL Strategic Financing Approximately RMB 200M Pudong Venture Capital
Viture Series B Approximately $100M -
Lightbit Technology Series A+ Over RMB 100M -
JBD Series B1/B2 Over RMB 1B for Series B2 -
AI Sports & Health Hardware Startups
Company Field Features
Tenniix
AI Tennis Robot Highlight product at CES 2026
PongBot
Smart Shooting Training AI replaces personal trainer services
Haoyi Xingchen
AI Massage Roller Sports rehabilitation equipment
XenRobo
Knee Exoskeleton Sports assistance
Yunwang Innovation
Sports Sensors Domestic substitution
Zhi Jing Wei Zhi/BleeqUp
AI Sports Glasses World’s first mass-produced AI sports glasses
Xiaodu Technology
AI Glasses Pro Baidu ecosystem integration
Dreame Technology
Smart Hardware Platform XbotPark incubation system

V. Investment Strategies and Risk Warnings
Investment Strategy Recommendations
1.
Core Allocation Strategy
  • Chip Leaders
    : Actions Semiconductor, BIWIN Storage (Core of AI hardware computing power)
  • Sensor Leaders
    : OmniVision Group, Memsic Semiconductor (Core of data collection)
  • Brand Whole Machine Providers
    : Xiaomi Group (Complete smart wearable ecosystem)
2.
Flexible Allocation Strategy
  • Emerging Brands
    : Mingyue Optical (Cooperation with Xiaomi AI glasses), Tianjian Co., Ltd. (Capacity release)
  • Optical Modules
    : Syares Technology (IPO dividend), NED+ (Technological breakthrough)
3.
Thematic Investment Strategy
  • AI Glasses
    : Sector-wide opportunities, benefiting from policy subsidies + technological breakthroughs
  • Smart Fitness
    : Replication of Ledong Tianxia’s model, accelerated B-end penetration
  • Exoskeleton Rehabilitation
    : Long-term theme of aging population
Risk Factors
Risk Type Specific Description Response Suggestions
Technological Risk
Chip manufacturing process and optical technology iteration fall short of expectations Focus on technology-leading enterprises
Market Risk
C-end demand falls short of expectations, serious product homogenization Select targets with differentiated advantages
Policy Risk
Changes in subsidy policies, fluctuations in consumer electronics cycles Focus on the certainty of policy support
Competitive Risk
Giants entering the market compress the space for small and medium-sized manufacturers Focus on core links in the supply chain
Supply Chain Risk
Dependence on imported core components Focus on domestic substitution targets
Industry Catalysts
  1. 2026 CES Exhibition
    : Intensive release of new AI sports & health hardware products
  2. Policy Implementation
    : Implementation of consumer goods trade-in subsidies
  3. Financial Report Verification
    : Performance fulfillment in 2025 annual report/2026 Q1 report
  4. New Product Release
    : Flagship products such as Apple AI glasses and Meta AR glasses
  5. Financing Events
    : Continuous injection of industrial vitality from the primary market

VI. Conclusions and Outlook
Industrial Chain Investment Value Summary

Ranking of Segments with the Most Explosive Potential
:

  1. Sensor Chip Modules (High technological barriers, huge space for domestic substitution)
  2. AI Smart Glasses (Driven by both policy and demand, 2026 marks the first year of commercialization)
  3. Sports AI Algorithm Services (Core of the transformation to the “hardware + service” model)
  4. Smart Fitness Equipment (Clear scenario implementation, driven by both B-end and C-end)
  5. Exoskeleton Rehabilitation Equipment (Rigid demand from aging population, long-term growth space)
2026 Investment Outlook

Morgan Stanley predicts that

2026 will be a key year for explosive growth in AI technology hardware
[5]. In the AI sports & health hardware sector:

  • Market Size
    : Expected to exceed the $10 billion mark
  • Competitive Landscape
    : Evolving from “hundreds of flowers blooming” to “head concentration”
  • Business Model
    : The “hardware + service” subscription model becomes mainstream
  • Investment Opportunities
    : Upstream core components > Brand whole machines > Downstream services

Investors should focus on industrial chain segments and enterprises with

core technological barriers
,
head customer binding
, and
mass production capabilities
, while also paying attention to investment opportunities transmitted from the primary market to the secondary market.


References

[1] Mordor Intelligence - Global Sports AI Market Report
[2] Global Fitness Tracker Market Analysis 2026
[3] Securities Times Network - AI Glasses Driven by Both Policy and Demand (https://www.stcn.com/article/detail/3565892.html)
[4] Southern Metropolis Daily - Shenzhen Robot “Legion” Debuts at CES (https://finance.eastmoney.com/a/202601083612882057.html)
[5] 21st Century Business Herald - CES 2026 Witnesses Changes in the AI Ecosystem (https://www.21jingji.com/article/20260107/herald/f1bce8e64fa75c8da92051abb6174441.html)
[6] Tianfeng Securities Research Report - Actions Semiconductor (688608): Leading Wearable SOC Provider
[7] EqualOcean - 2025 Annual Analysis of the Smart Glasses Industry (https://www.36kr.com/p/3627847486457091)
[8] Xinhua Finance - “AI + Sports” Makes Exercise More Interesting (http://www.news.cn/20251229/41c7bc6c88a74ebbbf5adb0449067aab/c.html)
[9] 36Kr - Roundtable Dialogue at 2026 Node Growth Conference (https://m.36kr.com/p/3617561268421634)
[10] Global Growth Insights - Fitness Tracker Companies 2026
[11] 36Kr - Stock Performance of Nobile (HK:02635) (https://img.36krcdn.com/hsossms/20251223/v2_0b23169d34d4457dbc2bc0297f419490@46958_oswg132111oswg921oswg939_img_000)
[12] Morningstar - China’s AGI Pioneer Z.ai Listed on Hong Kong (https://www.morningstar.com/news/pr-newswire/20260108cn59068/chinas-agi-pioneer-and-leader-zai-listed-on-hong-kong-stock-exchange)

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