Yadea Holdings (01585.HK) In-Depth Investment Analysis: Value Discovery with 128% YoY Net Profit Growth

#earnings_growth #premiumization_strategy #electric_two_wheelers #policy_benefits #global_expansion #profitability_improvement # undervalued
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January 13, 2026

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Yadea Holdings (01585.HK) In-Depth Investment Analysis: Value Discovery with 128% YoY Net Profit Growth

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Based on the obtained data and in-depth analysis, I will provide you with a comprehensive investment research report on Yadea Holdings:


Yadea Holdings (01585.HK) In-Depth Investment Analysis Report
I. Core Financial Highlights: In-Depth Interpretation of 128% YoY Net Profit Growth
1.1 Core Data of Explosive Performance Growth

Yadea Holdings released a positive profit alert on January 6, 2026, stating that the company’s full-year 2025 net profit is expected to be no less than

RMB 2.9 billion
, representing a
128% year-over-year increase
from 2024’s RMB 1.27 billion, hitting a record high since the company’s establishment [1][2]. This achievement not only marks the company’s successful emergence from the 2024 performance trough but also sets a new profit ceiling for the industry.

Financial Indicator 2024 2025 YoY Change
Operating Revenue RMB 26.507 billion ~RMB 38 billion (estimated) +43%
Net Profit RMB 1.27 billion ≥RMB 2.9 billion +128%
Gross Margin 15.19% 19.61% (H1) +4.42pct
Net Margin 5.8% 8.6% (H1) +2.8pct
Average Unit Price RMB 1,487 RMB 2,360 (estimated) +59%
1.2 Drivers of V-Shaped Performance Reversal

First Driver: Accurately Captured Policy Dividends

2025 marked the first year of the national electric bicycle trade-in policy’s implementation. Data from the Ministry of Commerce shows that from January to March, monthly average trade-in vehicle purchases grew 285% month-over-month; as of April 8, the number of old vehicles sold and new vehicles traded in both exceeded 3.34 million units, equivalent to 2.4 times the total replacement volume from September to December 2024 [1]. Leveraging its channel advantage of over 40,000 offline stores, Yadea ranks among the top in the industry in terms of terminal share among the 64,000 stores participating in the trade-in program.

Second Driver: Premiumization Upgrade of Product Structure

Yadea has focused on mid-to-high-end products such as the Crown and Modern series. According to iResearch data, in 2025, the company’s sales share of high-end products priced above RMB 3,000 reached

more than half
, leading the industry [3]. The improvement in product structure directly drove the average unit price up from RMB 1,485 in 2024 to RMB 2,300 in H1 2025, with a full-year estimate of RMB 2,360 [3].

Third Driver: Global Layout Bears Fruit

Yadea has built a three-tier global layout of “R&D - Manufacturing - Brand”, with million-unit annual production bases in Vietnam and Indonesia, and a North American R&D center in Mexico. By the end of 2025, global sales reached 100 million units, and overseas sales accounted for 35% of total revenue, a significant increase from 12% in 2019 [1].


II. Evaluation of Premiumization Strategy Effectiveness
2.1 Review of Ten-Year Premiumization Journey

Yadea has continuously promoted its premiumization strategic transformation since first publicly stating the slogan “Higher-End Electric Vehicles” in 2014:

  • 2020
    : Launched the Crown series, positioned with “Long Battery Life”
  • 2024
    : Crown Series 6 equipped with TTFAR 6.0 long-range system, with a range exceeding 200 km
  • 2025
    : Launched the VFLY sub-brand in collaboration with Porsche Design Studio, priced between RMB 6,999 and RMB 19,800
  • Technological Innovation
    : Pioneered graphene battery patent technology, sodium-ion battery technology
2.2 Quantified Results of Premiumization Strategy
Indicator 2024 2025 Change Magnitude
R&D Investment RMB 1.147 billion ≥RMB 1.2 billion Remained High
Average Unit Price RMB 1,487 RMB 2,360 +59%
Gross Margin 15.19% 19.61% +4.42pct
High-End Product Share ~35% >50% +15pct

Continuous Increase in R&D Investment
: From 2022 to 2024, cumulative R&D investment reached RMB 3.45 billion, and H1 2025 R&D expenses were RMB 624 million, a 27% year-over-year increase [3]. High R&D investment provides solid technical support for premiumization.

2.3 Comparative Analysis with Competitors
Company Gross Margin Market Cap (April 2025) High-End Market Positioning
Yadea 19.61% RMB 42.19 billion Benchmark for premiumization of traditional brands
Ninebot 28.24% RMB 42.9 billion Leader in the above-RMB 4,000 market

Although Yadea’s gross margin is still lower than Ninebot’s 28.24%, it has improved significantly compared to its historical levels, and it leads traditional brands in the premiumization process [3].


III. In-Depth Analysis of Profitability
3.1 Drivers of Margin Improvement

Gross Margin Improvement Path
:

  1. Product Structure Optimization
    : Increased share of high-end products drove a 59% increase in overall average unit price
  2. Economies of Scale
    : Full-year sales reached approximately 16.5-17 million units, a ~27% increase from 13 million units in 2024
  3. Enhanced Cost Control
    : Supply chain optimization and improved manufacturing efficiency

Net Margin Hits New High
:
H1 2025 net margin reached 8.60%, up 2.8 percentage points from 5.8% in 2024, mainly benefiting from:

  • Gross profit expansion from higher gross margin
  • Lower expense ratio from improved operational efficiency
  • Excellent operating cash flow performance
3.2 Assessment of Financial Health
Financial Dimension Assessment Conclusion
Profitability Significantly improved, net profit hit a record high
Operating Capacity Channel advantages consolidated, inventory effectively digested
Cash Flow Excellent operating cash flow performance
Growth Dual-driven by premiumization and globalization

IV. Stock Price Performance and Valuation Analysis
4.1 Stock Price Trend Characteristics
Time Period Stock Price Performance Remarks
Early 2025 ~HK$13.0 Starting point of the year
Full Year 2025 Closed at HK$11.37,
down 12.13%
Rally followed by a pullback
January 6, 2026 Gapped up after profit alert release, closed at HK$11.74 Single-day gain of 4.63%

Divergence Between Stock Price and Performance
: In 2025, Yadea delivered outstanding performance, but its stock price closed down 12.13% for the full year, showing a clear divergence from its high growth [3].

4.2 Technical Analysis Signals
Indicator Current Value Signal Interpretation
Current Price HK$11.74 -
20-Day Moving Average HK$12.68 Price broke below short-term moving average
50-Day Moving Average HK$12.76 Price broke below medium-term moving average
200-Day Moving Average HK$11.17 Price above long-term moving average
RSI(14) 34.17 Approaching oversold territory
MACD -0.2920 Below zero axis
Short-Term Trend Downward Short-term moving averages formed a death cross

Technical Conclusion
: The stock price is in a short-term adjustment phase, but the long-term moving average still shows an upward trend, and the RSI is approaching oversold territory, suggesting potential rebound opportunities.

4.3 Institutional Ratings and Target Prices
Institution Rating Target Price
Citi Buy HK$22.5
Mainstream Institutions Buy/Overweight HK$16-HK$22.63
Number of Ratings 15 institutions -

The current stock price of HK$11.74 implies

nearly 100% upside potential
from Citi’s target price of HK$22.5 [3]. The current price-to-earnings ratio is 17.83x, price-to-book ratio is 3.63x, and dividend yield is 3.83%, representing an attractive valuation.


V. Industry Position and Competitive Landscape
5.1 Market Position
  • Global Sales Leader
    : Ranked first in global sales for eight consecutive years
  • Domestic Market Share
    : 26.3% market share in H1 2025, firmly leading the industry
  • Industry Concentration
    : Concentration among leading enterprises significantly increased in 2025, forming a duopoly pattern of “Yadea + Ninebot”
5.2 Competitive Advantages
Advantage Area Specific Performance
Channel Advantage Over 40,000 offline stores, widest coverage in the industry
Brand Advantage Ranked first in global sales for eight consecutive years
Technological Advantage Core technologies such as graphene batteries and sodium-ion batteries
Scale Advantage Annual production capacity exceeding 10 million units
Global Layout Global production bases in Vietnam, Indonesia, Mexico, etc.

VI. Investment Recommendations and Risk Warnings
6.1 Investment Highlights
  1. Explosive Performance Growth
    : 128% YoY net profit growth, hitting a record high
  2. Significant Effectiveness of Premiumization Strategy
    : 59% increase in average unit price, significant gross margin improvement
  3. Sustained Policy Dividends
    : Trade-in policy continues to release replacement demand
  4. Globalization Opens Second Growth Curve
    : Overseas revenue share increased to 35%
  5. Attractive Valuation
    : 17.83x P/E, nearly 100% upside implied by institutional target prices
6.2 Risk Factors
Risk Type Specific Content
Industry Risk New National Standard implementation is less than expected
Policy Risk Changes to trade-in subsidy policies
Competitive Risk Continued premiumization by competitors such as Ninebot
Macroeconomic Risk Weak consumer demand, fluctuations in raw material prices
Valuation Risk Divergence between stock price and performance may persist
6.3 Comprehensive Ratings

Short-Term (1-3 Months)
: Neutral Bullish

  • Market sentiment improved after profit alert release
  • Technical RSI is approaching oversold territory, creating rebound demand

Medium-Term (6-12 Months)
: Optimistic

  • Continued advancement of premiumization strategy
  • Policy dividends + release of replacement demand
  • High performance growth is expected to continue

Long-Term
: Positive Outlook

  • Solid leading position in the industry
  • Globalization strategy opens growth space
  • Attractive valuation

VII. Chart Analysis
Financial Analysis Charts

Yadea Holdings Financial Analysis

The above chart shows:

  1. Net Profit Comparison
    : 2024’s RMB 1.27 billion vs. 2025’s expected RMB 2.9 billion, 128% YoY growth
  2. Profitability Trend
    : Gross margin increased from 15.19% to 19.61%, net margin increased from 5.8% to 8.6%
  3. Average Unit Price Change
    : Increased from RMB 1,487 to RMB 2,360, demonstrating significant effectiveness of the premiumization strategy
  4. R&D Investment
    : Sustained high investment, providing technical support for premiumization
Technical Analysis Charts

Yadea Holdings Technical Analysis

The above chart shows:

  1. Stock Price Trend and Moving Averages
    : 2025 saw a rally followed by a pullback, with the current price below the 20-day and 50-day moving averages
  2. Volume Analysis
    : Trading volume fluctuated with key events
  3. RSI Indicator
    : Current value of 34.17, approaching oversold territory
  4. MACD Indicator
    : MACD is below the zero axis, indicating a short-term adjustment pattern

Conclusion

Yadea Holdings’ outstanding 2025 performance with 128% YoY net profit growth fully proves the correctness and effectiveness of its premiumization strategy. From product structure optimization to profitability improvement, from channel advantage consolidation to breakthroughs in global layout, Yadea is undergoing a strategic transformation from “scale expansion” to “quality enhancement”.

Despite the divergence between stock price performance and earnings in 2025, with the continuous deepening of its premiumization strategy, sustained release of policy dividends, and continuous expansion of overseas markets, the company is expected to achieve a favorable pattern of “volume and price growth”. The current valuation is attractive, with institutional target prices implying nearly 100% upside potential. Investors are advised to pay close attention.


References

[1] Sanche Caiguan - “2025 Earnings Insight: Yadea Breaks Through the Industry Profit Ceiling and Launches a Premiumization Breakthrough Battle” (https://www.163.com/dy/article/KJ19JDVA0556BZQM.html)

[2] Sina Finance - “2025 Earnings Insight: Yadea Breaks Through the Industry Profit Ceiling and Launches a Premiumization Breakthrough Battle” (https://cj.sina.cn/articles/view/6697701948/18f36d23c00102aof0?froms=ggmp)

[3] 36Kr - “The Automotive Industry May Not Realize That Two-Wheeler Maker Yadea Is More Profitable Than Four-Wheeler Makers?” (https://www.36kr.com/p/3631808920793858)

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.