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Sustainability Analysis of Geely Auto's "Dual Track of ICE and NEV" Strategy Against the Background of Subsidy Reduction

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January 14, 2026

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Sustainability Analysis of Geely Auto's "Dual Track of ICE and NEV" Strategy Against the Background of Subsidy Reduction

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Sustainability Analysis of Geely Auto’s “Dual Track of ICE and NEV” Strategy Against the Background of Subsidy Reduction
一、Core Conclusion

Geely Auto’s “Dual Track of ICE and NEV” strategy has strong sustainability under the current context, but faces phased challenges.
This strategy can effectively offset the negative impact of subsidy reduction through three moats: diversified technical routes, improved brand portfolio, and global layout [0][1]. The company’s outstanding performance in 2025—exceeding sales targets, 90% YoY growth in NEV business, and stable ICE vehicle base—has verified the feasibility of this strategy. However, the subsidy policy will be significantly reduced in 2026 (halved vehicle purchase tax, per-vehicle tax reduction amount reduced from RMB 30,000 to RMB 15,000), coupled with intensified industry price wars, the company needs to continue to focus on product strength enhancement, cost control, and overseas expansion.


二、Geely Auto’s 2025 Performance
2.1 Sales Achievement

Geely Auto’s full-year cumulative sales in 2025 reached

3,024,600 units
, a 39% YoY increase, exceeding the full-year sales target of 3 million units and hitting a record high [0][1]. As of the end of 2025, Geely Auto’s cumulative historical sales have crossed the 20 million unit milestone.

Indicator 2025 Sales YoY Change Completion Rate
Total Sales 3.025 million units +39.0% 100.8%
New Energy Vehicles 1.688 million units +90.0% -
ICE Vehicles 1.337 million units +3.8% -
Overseas Exports 420,000 units +1.3% -
2.2 NEV Transformation Results

The NEV penetration rate surged from 40.7% in 2024 to

55.8%
, marking Geely’s official entry into the development phase where NEVs become the main growth driver [0][1]. The NEV business has the following characteristics:

  • Industry-leading growth rate
    : The 90% YoY growth rate far exceeds the industry average, reflecting a significant improvement in product competitiveness
  • Improved product portfolio
    : Covers price ranges from RMB 50,000 to over RMB 500,000, meeting diversified consumer demands
  • Brand synergy effect
    : The three brands Zeekr, Lynk & Co, and Geely Galaxy form differentiated positioning
2.3 Performance of Each Brand
Brand 2025 Sales YoY Growth Core Highlights
Geely Galaxy 1.24 million units +150% Exceeded the “Million Galaxy” target
Lynk & Co 350,000 units +23% Hit a record high, average price exceeds RMB 335,000
Zeekr 224,000 units - Leader in the high-end pure electric vehicle market
Geely China Star (ICE) 1.21 million units +3% Exceeded 1 million units for three consecutive years

三、Changes and Impacts of NEV Subsidy Policies in 2026
3.1 Key Policy Adjustments

Starting from January 1, 2026, the 11-year NEV purchase tax preferential policy will be significantly adjusted [2][3]:

Policy Item 2025 Policy 2026 Policy Change Magnitude
Purchase Tax Exemption Ratio Full Exemption Halved Collection Changed from exemption to reduction
Maximum Per-Vehicle Tax Reduction RMB 30,000 RMB 15,000 -50%
Pure Electric Range Threshold for PHEVs 43km 100km +133%
Trade-in Subsidy Fixed-amount Subsidy Tied to Vehicle Price Higher threshold
3.2 Direct Impact on Consumers

Taking a NEV priced at RMB 200,000 as an example:

  • 2025: Purchase tax of approximately RMB 17,700 fully exempted
  • 2026: Required to pay approximately RMB 8,800 in purchase tax (halved)
  • Vehicle purchase cost increases by approximately RMB 8,800 to RMB 17,700
3.3 Challenges for Automakers
  1. Profit Compression
    : Multiple automakers have launched purchase tax guarantee subsidies (up to RMB 15,000), increasing per-vehicle costs [2]
  2. Technical Upgrade Pressure
    : PHEV models need to increase pure electric range to over 100km
  3. Inventory Adjustment
    : Models that do not meet the new regulations need to be cleared by the end of the year
  4. Intensified Price Wars
    : Brands such as BMW and Tesla have launched price cuts or financial preferential policies [4]

四、Analysis of Geely Auto’s “Dual Track of ICE and NEV” Strategy
4.1 Strategic Connotation

The “Dual Track of ICE and NEV” is Geely Auto’s core strategy during the NEV transition period, with its core logic as follows:

"Dual Track of ICE and NEV" = ICE Vehicle Base (Cash Flow Support) + NEV Growth (Strategic Transformation) + Overseas Expansion (Incremental Space)
4.2 2026 Strategic Goals
Indicator 2026 Target YoY Change Strategic Intent
Total Sales 3.45 million units +14.1% Steady Growth
NEVs 2.22 million units +31.5% Accelerated Penetration
ICE Vehicles 1.23 million units -8.0% Gradual Contraction
Overseas Sales YoY Growth Exceeding 50% - New Growth Engine

NEV Penetration Target: 64.3%
(an increase of 8.5 percentage points compared to 2025)

4.3 Strategic Advantage Analysis
(1) ICE Vehicle Base Provides Stable Cash Flow

Geely China Star series sold 1.21 million units in 2025, maintaining a scale of over 1 million units for three consecutive years [1]. The ICE vehicle business contributes:

  • Stable dealer network and after-sales service system
  • Sustained cash inflow to support NEV R&D investment
  • Mature supply chain and production system
(2) High Growth of NEV Business Verifies Transformation Results

The 90% YoY growth rate of NEV sales in 2025 indicates [0][1]:

  • Product competitiveness has been recognized by the market
  • Successful breakthrough in brand upgrading (Zeekr 9X has an average price exceeding RMB 530,000)
  • Sufficient reserves of intelligent and electrification technologies
(3) Diversified Technical Routes Reduce Policy Risks

Geely has built a three-dimensional NEV matrix covering pure electric, super hybrid, and alcohol-hydrogen electric technologies [1]:

  • Pure Electric
    : Some models of Zeekr and Geely Galaxy
  • Super Hybrid
    : Geely Galaxy L series, Lynk & Co EM-P series
  • Alcohol-Hydrogen Electric
    : Differentiated technical route covering special scenarios
(4) Global Layout Diversifies Market Risks

Overseas sales reached 420,000 units in 2025 [1]; Geely has entered 88 countries and regions with a total of over 1,200 outlets:

  • BAMC factory in Egypt and Indonesia factory have been put into production
  • The Brazil factory in cooperation with Renault is expected to be put into production in the second half of 2026
  • Target to achieve 1 million units of overseas sales in 2027

五、Strategic Sustainability Assessment Against the Background of Subsidy Reduction
5.1 Opportunity Factors
(1) Product Strength Supports Price Pass-Through Capability

Geely models are competitive in terms of intelligence, range, space configuration, etc. [1]:

  • Xingyuan has sold over 40,000 units for 7 consecutive months
  • Galaxy E5’s annual sales exceeded 160,000 units
  • Zeekr 9X became the sales champion of large SUVs priced above RMB 500,000
(2) Scale Effect Dilutes Costs

Scale advantages from 3.025 million units of total sales in 2025:

  • Reduced procurement costs
  • Shared R&D costs
  • Improved production efficiency
(3) Overseas Markets Hedge Domestic Policy Risks

The overseas sales target of over 50% YoY growth [0] will effectively diversify the negative impact of domestic policy adjustments:

  • European Market: Zeekr has entered more than 50 countries including the Netherlands and Sweden
  • Emerging Markets: Bases in Brazil, Indonesia, Egypt, etc. have been put into production
  • High-Value Output: Lynk & Co 08 EM-P is priced higher in Europe than in China
5.2 Challenge Factors
(1) Subsidy Reduction Compresses Profit Margins
  • Purchase tax guarantee subsidies (up to RMB 15,000 per vehicle) directly increase costs
  • With expected NEV sales of 2.22 million units in 2026, subsidy costs may reach billions of RMB
  • Intensified industry price wars put pressure on gross profit margins
(2) Continuous Narrowing of ICE Vehicle Market Share

The 2026 target sales volume of ICE vehicles is 1.23 million units, an 8% YoY decrease [0]:

  • The traditional ICE vehicle market continues to shrink
  • Need to balance R&D investment in ICE vehicles
  • Dealer networks face transformation pressure
(3) Aggressive NEV Penetration Target

Increasing from 55.8% to 64.3% requires an additional 532,000 units of NEV sales [0]:

  • Need to accelerate product launch rhythm
  • Capacity expansion needs to keep pace
  • Market competition will become more intense
(4) Deteriorating Industry Competitive Landscape
  • BYD’s NEV sales reached 4.272 million units in 2025, with a penetration rate of 92.8%
  • Changan Auto’s 2026 target is 3.3 million units, with 1.4 million units being NEVs
  • Price wars among new car-making forces continue, accelerating industry reshuffling
5.3 SWOT Analysis
Strengths Weaknesses
✓ Comprehensive coverage of diversified technical routes ✗ Relatively large ICE vehicle base
✓ Complete brand portfolio (Zeekr/Lynk & Co/Galaxy) ✗ Overseas profitability to be verified
✓ Robust financial indicators (P/E 10.3x) ✗ Increasing R&D investment pressure
✓ Leading intelligent technologies (Qianli Haohan, Flyme Auto) ✗ Higher technical threshold for PHEVs
Opportunities Threats
✓ High growth in overseas markets ✗ Profit compression due to subsidy reduction
✓ Brand upgrading improves per-vehicle gross profit ✗ Intensified industry price wars
✓ Increased value of technology output ✗ Policy uncertainty
✓ Opportunities for industry integration and mergers & acquisitions ✗ Supply chain risks of chips and batteries

六、Competitor Comparison Analysis
6.1 Sales Pattern of Top 5 Independent Automakers in 2025
Ranking Automaker Total Sales (10,000 Units) NEV Sales (10,000 Units) NEV Penetration Rate
1 BYD 460.2 427.2 92.8%
2 SAIC Motor 450.7 164.3 36.4%
3 Geely Auto 302.5 168.8 55.8%
4 Changan Auto 291.3 110.9 38.1%
5 Chery Auto 280.0+ Not Disclosed -
6.2 Differences in Strategic Paths
Automaker Strategic Path Characteristics
BYD
Full Electrification Abandoned ICE vehicles, global leader with 92.8% penetration rate
Geely
Dual Track of ICE and NEV Gradual transformation, stable ICE vehicle base
Changan
Multi-Brand NEV Synergy between independent and joint ventures, 2026 target of 3.3 million units
Great Wall
Focus on Segmented Markets Off-road + NEV, focus on markets below RMB 300,000
SAIC
Parallel Development of Joint Ventures and Independent Brands NEV penetration rate of 36.4%, relatively lagging transformation

七、Financial Health Assessment

Based on the latest financial data [0]:

Indicator Value Industry Comparison
Price-to-Earnings Ratio (P/E) 10.3x Below industry average, reasonable valuation
Price-to-Book Ratio (P/B) 1.76x Within reasonable range
Return on Equity (ROE) 17.38% Strong profitability
Net Profit Margin 5.41% Stable level
Current Ratio 0.95 Close to 1, good liquidity

Financial Health Evaluation
: Geely Auto has robust financial indicators, with valuation within a reasonable range, and has strong risk resistance and continuous investment capabilities.


八、Investment Recommendations and Risk Warnings
8.1 Strategic Sustainability Judgment

The “Dual Track of ICE and NEV” strategy has medium-to-short-term sustainability against the background of subsidy reduction
, but the following key indicators need to be monitored:

  1. NEV Sales Growth Rate
    : Whether it can maintain growth of over 30%
  2. Overseas Sales Contribution
    : Whether it can achieve over 50% growth in 2026
  3. Per-Vehicle Gross Profit Margin
    : Whether it can offset the impact of subsidy reduction
  4. R&D Input-Output Ratio
    : Commercialization of intelligent technologies
8.2 Investment Ratings
  • Short-Term (2026)
    : Neutral (Profit pressure due to policy reduction + price wars)
  • Medium-Term (2027-2028)
    : Optimistic (Overseas volume growth + scale effect emerging)
  • Long-Term (2029-2030)
    : Depends on globalization progress and technological leading advantages
8.3 Core Risks
Risk Type Risk Description Impact Level
Policy Risk Further reduction or cancellation of subsidies Medium-High
Market Risk Continued price wars, declining profit margins High
Competition Risk Acceleration of competitors such as BYD and Changan Auto High
Supply Chain Risk Price fluctuations of chips and batteries Medium
Overseas Risk Geopolitics, trade barriers Medium-High
8.4 Catalysts to Monitor
  • Over-expected growth in overseas sales in 2026
  • Market performance of new models (e.g., Galaxy V900, new Zeekr models)
  • Deepened cooperation with international automakers such as Renault
  • Commercialization of intelligent technologies

九、Summary

Geely Auto’s “Dual Track of ICE and NEV” strategy is an important strategic choice to cope with industry changes and subsidy reduction.

From the 2025 performance, this strategy has initially verified its feasibility
—high growth of NEV business (90%), stable ICE vehicle base, and accelerated overseas layout.

Against the background of subsidy reduction in 2026, the

core advantages
of this strategy are:

  1. Risk Diversification
    : Avoid over-reliance on a single technical route
  2. Cash Flow Support
    : ICE vehicle business provides stable funding sources
  3. Global Hedging
    : Overseas markets reduce dependence on domestic policies
  4. Brand Premium
    : Brand upgrading improves per-vehicle profitability

Main Challenges
:

  1. Aggressive NEV penetration target (+31.5% sales growth)
  2. Profit margin compression due to subsidy reduction
  3. Intensified industry competition

Overall Judgment
: Geely Auto’s “Dual Track of ICE and NEV” strategy has medium-to-short-term sustainability, but it is necessary to continuously track the progress of overseas market expansion, product competitiveness enhancement, and cost control capabilities. If the company can successfully achieve the target of 1 million units of overseas sales in 2026-2027 and maintain high growth of the NEV business, this strategy will show strong risk resistance and long-term development potential.


References

[0] Jinling API Data - Geely Auto Company Profile, Financial Analysis and Market Data

[1] CCTV.com - “Geely Auto’s 2025 Sales Exceed 3 Million Units, Cumulative Sales Cross 20 Million Units” (https://auto.cctv.com/2026/01/04/ARTIJydujW3ZiT6bATUpN5lL260104.shtml)

[2] Autohome - “11-Year NEV Subsidy Policy Reduced: How Automakers Respond” (https://chejiahao.autohome.com.cn/info/23680739)

[3] Huachuang Securities - “2026 Automotive Industry Investment Strategy Report” (https://pic-test-gjmetal-1324067834.cos.ap-shanghai.myqcloud.com/newsv2/52ec8d2263684f18982406db6606227a20251216194028.pdf)

[4] Sina Finance - “Price Wars Resume at the Start of the Year: Automakers Face a Tougher Year Starting from the Toughest First Quarter” (https://finance.sina.com.cn/jjxw/2026-01-13/doc-inhheixp9068117.shtml)

[5] Securities Times - “Five Consecutive Years of Rapid Growth! Geely Holding’s 2025 Total Sales Reach 4.116 Million Units” (https://www.stcn.com/article/detail/3582972.html)

[6] Autohome - “Geely Holding’s Annual Sales Exceed 4 Million Units for the First Time, NEV Sales Exceed 2.29 Million Units” (https://chejiahao.autohome.com.cn/info/24705001)

[7] The Paper - “2025 for the Top 5 Independent Automakers: Strategic Divergence Amid Growth” (https://m.thepaper.cn/newsDetail_forward_32348492)

[8] Orient Securities - “Achieved Relatively High Sales Growth in 2025, NEVs and Overseas Expansion Expected to Be Growth Drivers in 2026” (https://www.fxbaogao.com/detail/5212362)

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.