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Comparison Analysis of Sales Growth Rates Between XCMG Machinery's New Energy Forklifts and Traditional Forklifts

#徐工机械 #新能源叉车 #电动化 #工程机械 #销量分析 #传统叉车 #市场对比
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January 17, 2026

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Comparison Analysis of Sales Growth Rates Between XCMG Machinery’s New Energy Forklifts and Traditional Forklifts

Based on a systematic analysis of relevant business data of XCMG Machinery (000425.SZ),

XCMG Machinery’s new energy forklift sales growth rate significantly outpaces that of traditional products
. Below is a detailed analysis:

I. 2024 Core Data Comparison
Indicator New Energy Forklifts Traditional Forklifts
2024 Sales Volume
Approximately 11,140 units Approximately 9,200 units
Year-on-Year Growth Rate
+118.4%
-12.4%
Growth Rate Gap
130.8 percentage points higher -
Market Share Change
+22.1 percentage points -22.1 percentage points
II. Analysis of Sales Volume and Growth Rate Trends

1. Strong Performance of New Energy Forklifts:

  • In 2024, new energy forklift sales doubled, increasing from 5,100 units in 2023 to approximately 11,140 units[1]
  • In July 2024, monthly sales reached 928 units, surging 116.3% year-on-year (429 units in July 2023)[2]
  • Revenue from new energy products grew by over 30%[3]

2. Traditional Forklifts Under Sustained Pressure:

  • In 2024, sales of traditional internal combustion forklifts decreased by approximately 12.4% year-on-year
  • Affected by insufficient domestic market demand, domestic sales of internal combustion counterbalanced forklifts decreased by 13.16%[4]
  • Exports decreased by 1.87%

3. Rapid Market Share Shift:

  • The proportion of new energy forklifts rose from
    32.7%
    in 2023 to
    54.8%
    in 2024
  • A 22.1 percentage point increase in one year, representing a fundamental change in product structure
III. Industry Background Comparison

According to data from the China Construction Machinery Industry Association, the forklift industry showed a differentiated pattern in 2024[4]:

Segment Market Sales Performance Electrification Rate
Electric Forklifts
Cumulative sales of 859,000 units,
year-on-year +19.4%
73.15%
Internal Combustion Forklifts
Domestic sales down 13.16% year-on-year, exports down 1.87% year-on-year -

The 118.4% growth rate of XCMG Machinery’s new energy forklifts far exceeds the industry average of 19.4% for electric forklifts, demonstrating stronger market competitiveness.

IV. Strategic Layout and Competitive Advantages

According to XCMG Machinery’s 2024 Annual Report, the company has adopted an aggressive expansion strategy in the forklift business segment[3]:

  1. Integration of the Forklift Business Unit has achieved remarkable results
    , realizing growth in both scale and profitability
  2. The new energy product portfolio is complete
    , covering all types of mainstream models
  3. Intelligent manufacturing capabilities have been enhanced
    , supporting rapid capacity expansion
V. Conclusion

XCMG Machinery’s new energy forklift sales growth rate far outpaces that of traditional products
, with the following specific manifestations:

  1. Significant Growth Rate Gap
    : New energy forklifts grew 118.4% year-on-year, while traditional forklifts decreased by 12.4%, a gap of 130.8 percentage points
  2. Product Structure Reversal
    : In 2024, the sales proportion of new energy forklifts exceeded that of traditional forklifts for the first time (54.8% vs 45.2%)
  3. Industry Leading Advantage
    : The growth rate of new energy forklifts is significantly higher than the industry average electrification growth rate

This trend reflects the accelerated electrification transformation of the construction machinery industry, as well as the further consolidation of XCMG Machinery’s competitive advantages in the new energy forklift sector. With the continuous advancement of the “Dual Carbon” policy and the improvement of environmental protection standards, new energy forklifts are expected to maintain a high-growth trend.


References

[1] 21-sun.com - “XCMG Machinery New Energy Forklift Sales Chart” (https://q4.itc.cn/images01/20250205/e3ee511f17214052bfc7e40a6d907344.jpeg)
[2] XCMG Machinery Official Website - “July 2024 New Energy Forklift Sales Data” (https://www.xcmg.com/upload/images/2024/08/20/fb2f387ed4044d96b83e52d531961dce.jpg)
[3] XCMG Machinery 2024 Annual Report - “Focus on the Development and Expansion of Emerging Industries” (https://static.cninfo.com.cn/finalpage/2025-04-29/1223367774.PDF)
[4] China Forklift Network - “2024 China Forklift Manufacturer Rankings” (https://m.chinaforklift.com/news/detail/202504/89378.html)

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