In-Depth Analysis of R&D Investment Directions of Banmuhuatian
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Banmuhuatian was founded in 2010 in Jinan, Shandong, and is a body care brand integrating
- Three R&D Centers: Self-built R&D centers in Shanghai, Jinan, and Guangzhou[3]
- Guangzhou R&D Base: Located in Huadu District, Guangzhou, it is equipped with professional laboratories, an efficacy evaluation department, and advanced testing instruments (such as VISIA, stratum corneum moisture content tester, transepidermal water loss tester DermaLab®Combo, etc.)[4]
- R&D Team: Led by Qi Yufeng, head of the innovation laboratory with a clinical medicine background from Shandong University[4]
- Collaborates with the Shandong Academy of Agricultural Sciencesto breed peony varieties (such as “Lunong Dan No.1” multi-pod peony)[3]
- Joins hands with universities and research institutions to tackle cutting-edge skincare challenges[3]
- Its parent company, Shandong Huawutang Biotechnology Co., Ltd., won the “Excellent Case of Deep Industry-University-Research Integration in China” award for its industry-university-research innovation model[3]
This is the company’s core patented technology, which functions through the following mechanisms[4][3]:
- Develops cosmetics using phytopharmacy to address skin physiological problems
- Enables product ingredients to exhibit full activity after being absorbed by skin cells
- Stimulates skin regeneration function to repair damaged skin barriers
- Can promote the expression of FLG (Filaggrin), which is catalyzed and degraded by Caspase-14 to produceNMF (Natural Moisturizing Factor), achieving endogenous moisturization[5]
- Fresh Flower Extraction Technology: Retains plant active ingredients; for example, Grasse roses picked only in May use this technology to extract fragrance[6]
- Ancient Distillation Technology: Extracts rose essence and natural floral fragrance factors[3]
- Oat Dual-Bacterial Fermentation Filtrate Technology: Won the “2024 Excellent Innovation Achievement of China Industry-University-Research Collaboration” award[3]
| Core Ingredient | Efficacy Features | Technological Innovation |
|---|---|---|
| Peony Seed Oil | Rich in 92% unsaturated fatty acids, with antioxidant and anti-aging effects | Scientifically formulated according to the lipid composition ratio of human skin intercellular substance[4] |
| Matrine | Clears heat, dries dampness, antiviral, anti-allergic | Achieves a 99.7% mite removal rate[4] |
| Hydrated Silica | Spherical abrasive, gentle exfoliation | Hollow spherical design, less likely to damage skin[4] |
- Full-Path Whitening: Developed the core whitening ingredient “Huayuebai”, achieving full-link whitening from inhibiting melanin production to accelerating metabolism[3]
- Barrier Repair: Conducts barrier repair research on multiple parts such as body skin, hands and feet, and scalp[4]
- Scalp Care: Launched the rose hydrosol hair spa series, achieving “half a bottle of fresh flower hydrosol nourishes the scalp and cares for hair strands”[7]
- Uses Actimood®brain neuroscience technology to verify the impact of fragrance on emotions through brain waves, eye tracking, skin electrical response tests, etc.[5]
- Launched fragrance products such as the Empty Valley Garden series perfumes and refreshing body lotions[3]
- Launches the new “neurocosmetics” strategy to create a comprehensive pleasant experience from body and mind to skin and hair[3]
- Planting Stage: Opened more than 10 organic plantations across the country, including Jinan roses, Heze peonies, Guangxi jasmine, Dali camellias, etc.[6]
- Extraction Stage: Uses low-temperature fresh extraction and condensation technology to extract plant active ingredients[3]
- Application Stage: Replaces mineral oil with vegetable oils such as peony seed oil and oat kernel oil[7]
- Accumulated 419 independently developed formulations and 52 invention patents[3]
- Eliminates consumers’ misunderstanding that “environmental protection = compromise on efficacy” through technological breakthroughs[7]
Adopts the internationally advanced IPD (Integrated Product Development) process to achieve[4]:
- Market and customer demand-driven product development
- Managing product development as an investment
- Accelerating market response speed and shortening development cycles
From the laboratory to the pilot test stage, the following tests are conducted throughout the process[4]:
- Heat resistance, cold resistance, pH value, and viscosity tests
- Simulated alternating hot and cold tests
- Patch tests and external tests
- Blind testing combined with scientific instrument detection
- Statistical analysis methods for post-data processing
According to the prospectus, Banmuhuatian clearly identifies
“In its prospectus, Banmuhuatian clearly states that it will focus on channel development, product marketing and brand building, R&D capability enhancement, and talent team expansion. At the same time, it plans to launch overseas market layout starting from Southeast Asia.”[2]
- The “Trinity” R&D system (Life Sciences + Phytopharmacy + Cosmetics R&D) forms differentiated technical barriers[4]
- The deep industry-university-research integration model is recognized by the industry[3]
- The research on plant ingredients is independent and innovative[4]
- Compared with industry R&D benchmarks such as Bloomage Biotechnology, there is still room for improvement in R&D investment ratio and depth[8]
- Needs to continuously strengthen the technical moat in fierce industry competition[2]
Banmuhuatian’s R&D investment directions mainly focus on
- Plant Active Ingredient Innovation— Deeply engages in the extraction and application of plant raw materials such as peonies, roses, and oats
- Skin Barrier Repair Technology— Efficacy skincare centered on the patented RIVETOR® technology
- Emotional Skincare/Neurocosmetics— Comprehensive pleasant experience for body and mind through natural floral fragrance carriers
- Deep Industry-University-Research Integration— Jointly builds technical moats with universities and research institutes
This R&D strategy has enabled Banmuhuatian to form a unique competitive advantage in the body care track, providing solid technical support for its sprint to the capital market.
[1] Xinhua News Agency - From 0 to 2.8 Billion: Tracing the 15-Year Brand Growth Trajectory of Banmuhuatian (http://www.news.cn/fashion/20250519/886305d31a3543249e389b1d92639954/c.html)
[2] Eastmoney - Shandong “Couple-Run Store” Sprints for Hong Kong IPO, Generating Over 1.8 Billion in Revenue from Hair and Body Care Products in 9 Months (https://finance.eastmoney.com/a/202601173622497369.html)
[3] Industry Research Report - Analysis of Banmuhuatian’s R&D System and Technological Innovation
[4] China Daily - Banmuhuatian: R&D is About Constantly Setting Challenges for Ourselves (https://cn.chinadaily.com.cn/a/202106/16/WS60c9c2eca3101e7ce9755afb.html)
[5] CBE International Science and Technology Conference - Keynote Speech by Zhang Yexiang, R&D Director of Banmuhuatian
[6] Zhihu Column - Decrypting the “Floral Marketing” Behind Banmuhuatian
[7] Xinhua News Agency - Banmuhuatian CMO Yan Xiao: Building Core Brand Value Through Sustainable Growth (http://www.news.cn/fashion/20250422/d326ae7f0bf94c99aee7262c125c98b8/c.html)
[8] China Fragrance and Cosmetics Association - 2026 New Journey: Tempering and Advancement of China’s Cosmetics Industry
Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.
About us: Ginlix AI is the AI Investment Copilot powered by real data, bridging advanced AI with professional financial databases to provide verifiable, truth-based answers. Please use the chat box below to ask any financial question.
