Research on Shengmai Industrial's OEM Market Share in the Baby Complementary Food Oil Market

Based on the information I searched and collected through multiple channels, regarding

, . The following is relevant information about Shengmai Industrial’s market position in the OEM field of baby complementary food oil:

was founded in 1999, and is an enterprise focusing on nutritional oils. Its main businesses include [1]:

• To become a leading enterprise in high-quality nutritional oils globally
• Products are supplied to more than 40 countries and over 700 corporate users worldwide
• Evening primrose oil, borage oil and perilla seed oil rank among the top in global market share
• A leading enterprise in China’s linseed oil export volume

According to public information, the major clients served by Shengmai Industrial in the OEM field of infant and baby complementary food oil include [2][3]:

1. Engnice Holdings
   :
   • Engnice’s 4th largest supplier in 2024
   • Mainly provides OEM services for Engnice’s meal companion oil (complementary food oil)
   • The proportion of commissioned production procurement of Engnice Holdings in 2024 was as high as 55.10%

2. Grandfather’s Farm
   :
   • Provides OEM services for Grandfather’s Farm’s complementary food oil
   • Some consumers found through comparison that the infant complementary food walnut oils of both Grandfather’s Farm and Engnice are produced by Liaoning Shengmai Industrial Co., Ltd.

• Grandfather’s Farm ranked second in the baby complementary food industry with a GMV of approximately RMB 1.5 billion in 2024, and ranked first in China’s organic baby zero-complementary food market with a market share of 23.2% [2]
• Engnice Holdings firmly ranked first in the industry, with revenue reaching RMB 1.974 billion in 2024 [4]

• The infant and baby complementary food market is highly competitive, with major brands including Engnice, Grandfather’s Farm, Qiutian Manman, etc.
• The OEM model is common in the industry, with over 50% of Engnice Holdings’ products coming from OEM [4]
• As a professional nutritional oil production enterprise, Shengmai Industrial has certain technological advantages and economies of scale in the segmented field of complementary food oil

Although

, it can be judged based on existing information that:

• Shengmai Industrial is an important player in the OEM field of infant and baby complementary food oil
• Its clients cover industry leading brands (Engnice, Grandfather’s Farm)
• It has a certain market position in segmented products such as organic complementary food oil and infant walnut oil

It is recommended that if you need to obtain more precise market share data, you may consider consulting professional market research institutions such as Frost & Sullivan, Euromonitor International, etc., or contact Shengmai Industrial directly for relevant information.

[1] Official Website of Liaoning Shengmai Industrial Co., Ltd. (https://www.sanmarkltd.com/)
[2] Reports related to Grandfather’s Farm’s IPO (https://q.stock.sohu.com/cn/news.html?textId=967878456)
[3] Reports related to Engnice Holdings’ IPO (https://q.stock.sohu.com/cn/news.html?textId=964516122)
[4] Competition Analysis of the Complementary Food Industry (https://caifuhao.eastmoney.com/news/20260110174305625012030)