Analysis of Integration Effects of Guolian Minsheng's Acquisition of Minsheng Securities and Valuation of the Brokerage Sector
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Based on systematically collected data and calculation results from professional analysis tools, I provide you with an in-depth analysis report on the integration effects of Guolian Minsheng’s acquisition of Minsheng Securities and the valuation outlook of the brokerage sector.
Guolian Securities’ acquisition of Minsheng Securities is the first market-oriented brokerage M&A case implemented after the Central Financial Work Conference and the new “Nine Regulations”, marking a milestone [1]. On February 14, 2025, Guolian Securities was officially renamed “Guolian Minsheng Securities”, signifying that the integration of the two parties has entered a substantive stage. The executive team has completed integration: Gu Wei, President of Guolian Group, serves as Party Secretary, Ge Xiaobo serves as Chairman and President, with several vice presidents and core management positions [2]. As of the end of June 2025, the regulatory approval and asset transfer for the company’s acquisition of 99.26% of Minsheng Securities’ shares have been completed [3].
| Business Segment | 2024 Revenue (CNY 100 million) | 2025 Revenue (CNY 100 million) | Year-on-Year Growth |
|---|---|---|---|
| Brokerage and Wealth Management | 3.78 | 11.95 | 216% |
| Securities Investment | 0.12 | 16.87 | +140x |
| Investment Banking | 1.73 | 5.44 | 214% |
| Asset Management | 3.21 | 2.94 | -8% |
Data Source: Collated from listed company announcements and brokerage research reports [2][3]
- Guolian Securities’ Strengths:Formed competitive advantages in wealth management, asset management and derivatives sectors [1]
- Minsheng Securities’ Strengths:Explored new growth engines in “investment + investment banking + research” and fixed income businesses [1]
- Guolian Securities is based in the Yangtze River Delta, the region with the largest economic volume and fastest development speed, and has deep roots in Wuxi [1]
- Minsheng Securities’ branches are mainly concentrated in Henan and Shandong. After integration, the scale of wealth management clients has been rapidly expanded, achieving regional complementarity [1]
The integrated Guolian Minsheng Securities has formed a new “Two Super, Four Strong” market pattern with leading brokerages such as Guotai Haitong and CITIC Securities [2]. Among the IPO projects accepted in June 2025, it ranked
| Indicator | Guolian Minsheng | Industry Average | Evaluation |
|---|---|---|---|
| 2025E PB | 1.36x | 1.28x | Slightly Above Average |
| 2025E PE | 36.6x | 19.4x | High (Reflects High Growth Expectations) |
| Forecasted ROE | 15.2% | 8.2% | Significantly Leading |
| Net Profit Growth Rate (2025E) | +376% | +62% | Substantially Leading |
Guolian Minsheng’s
From the PB-ROE perspective, Guolian Minsheng presents a typical “High ROE - Reasonable PB” feature. Industrial Securities forecasts that the company’s net profit attributable to parent shareholders will be 1.893 billion yuan, 2.067 billion yuan, and 2.315 billion yuan in 2025-2027, corresponding to PB ratios of 1.36x, 1.32x, and 1.27x respectively [2]. At the current valuation level, the company has significant value depression characteristics.

According to the latest data, the current valuation level of the CSI All-Share Securities Index:
- PE-TTM: 17.41x, at the14.09%percentile of the past decade [4]
- PB: 1.50x, at the40.9%percentile of the past decade [4]
The brokerage sector presents a typical “
- Shift in Market Style Preferences:Current market capital tends to favor growth sectors such as technology and new energy, with low attention to traditional financial sectors
- Continuous Pressure on Commission Rates:Intensified competition among internet brokerages leads to downward pressure on commission rates
- Volatility of Proprietary Business:Fluctuations in the equity market affect the stability of brokerages’ proprietary income
- Refinancing Concerns:The market has concerns about large-scale refinancing by brokerages

The pace of integration in the securities industry has accelerated significantly in recent years. On December 17, 2025, a leading brokerage announced a plan to absorb and merge two other peer institutions via share swap [4]. CSRC Chairman Wu Qing praised the Guotai Haitong merger case as a “model for the smooth implementation of landmark restructuring in the securities industry” at the 8th Member Congress of the Securities Association of China, and pointed out that the case has initially achieved the “1+1>2” synergistic effect [5].
- Consolidation brings scale expansion and earnings growth (Guolian Minsheng case: net profit forecast to increase by 406%)
- Increased market share enhances pricing power
- Optimized resource allocation reduces operating costs
- Increased industry concentration enhances the pricing power of leading institutions
- Scale effects reduce unit costs
- Complementary business licenses bring revenue synergy
- Lays the foundation for building “world-class investment banks”
- Enhances the overall competitiveness and valuation central level of the industry
The CSRC has clearly proposed the “Support the Superior, Restrict the Inferior” orientation, appropriately “relaxing” restrictions for high-quality institutions, further optimizing risk control indicators, and moderately expanding capital space and leverage limits [5]. This provides policy support for leading brokerages to become stronger and better through M&A and restructuring. It is expected that the M&A and restructuring of leading brokerages will continue to advance in an orderly manner in the future, the industry concentration will increase, and the competitive advantages of leading brokerages will be further consolidated [4].
- Significant Integration Effects:Explosive performance growth verifies the “1+1>2” synergistic effect
- Strong Business Complementarity:The advantages of wealth management and investment banking are superimposed, and regional resources are complementary
- ROE Leads the Industry:The 15.2% ROE is almost twice the industry average
- Investment Banking Breakthrough:Has ranked among the top 4 in the industry, reshaping the market pattern
- Valuation at Historical Low:PB of 1.5x and PE of 17.4x provide a safety margin
- Strong Fundamental Repair:There is a serious mismatch between performance growth and valuation performance
- Continuous M&A and Restructuring:Industry pattern optimization is expected to catalyze valuation repair
- Favorable Policies Frequent:Regulatory “Support the Superior, Restrict the Inferior” provides valuation support
- Continuous Performance Verification:The synergistic effects of M&A cases such as Guolian Minsheng continue to be realized
- Favorable Policy Implementation:Relaxation of leverage limits, expansion of capital replenishment channels
- Market Style Rotation:Incremental capital drives style rotation
- Accelerated Industry Integration:More M&A cases increase sector popularity
- Risk of sharp fluctuations in the capital market
- Risk of M&A integration falling short of expectations
- Risk of policy implementation pace falling short of expectations
- Risk of continuous downward pressure on industry commission rates
[1] Sina Finance - “Guolian Minsheng’s Surge in Performance: M&A Effects Shift from Addition to Multiplication” (https://finance.sina.com.cn/roll/2025-07-11/doc-inffcark7465586.shtml)
[2] Industrial Securities - “Guolian Minsheng H1 2025 Report Commentary: Earnings Realization from M&A” (https://pdf.dfcfw.com/pdf/H3_AP202508311737189033_1.pdf)
[3] Shanghai Stock Exchange - Verification Opinion of Guolian Minsheng Securities Underwriting & Sponsoring Co., Ltd. on Major Asset Restructuring (http://static.sse.com.cn/bond/bridge2/disclosure/announcement/c/202512/81391a_20251210_IIIV.pdf)
[4] Tide News - “At the Year-End Crossroads, Why is the Brokerage Sector Worth Attention?” (https://tidenews.com.cn/tmh_news.html?id=694a62c55dfbbd0001b433a1)
[5] Securities Times - “High-Quality Institutions Embrace ‘Relaxation’, Valuation Repair of Brokerage Sector Expected?” (https://www.stcn.com/article/detail/3533201.html)
[6] Jiemian News - “Investment Opportunities in the Brokerage Sector Become a Hot Topic Again” (https://www.stcn.com/article/detail/3533201.html)
[7] Eastmoney - “Analysis of Valuation-Performance Mismatch in the Brokerage Sector” (https://www.jiemian.com/article/13778648.html)
Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.
About us: Ginlix AI is the AI Investment Copilot powered by real data, bridging advanced AI with professional financial databases to provide verifiable, truth-based answers. Please use the chat box below to ask any financial question.
