In-Depth Analysis of Potensic's Market Competitiveness and Globalization Strategy

Based on collected data, I will conduct a systematic analysis of Potensic’s market competitiveness and global expansion strategy.

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Potensic is a smart drone brand based in Shenzhen that has risen rapidly in the global consumer drone market in recent years. As a national high-tech enterprise, a national specialized, sophisticated, unique, and new ‘Little Giant’ enterprise, and a gazelle enterprise, Potensic has grown into one of the key players in the global drone market[1][2]. The company’s products are currently sold in over 100 countries and regions, selected as an Amazon Strategic Seller, and has established stable brand awareness in mainstream overseas markets[1].

Potensic’s ATOM series drones form a complete product gradient, covering the consumer market from entry-level to mid-to-high-end:

Model	Core Positioning	Price Range	Key Features
ATOM 2/2S	Flagship Model	$299.99-$379.99	8K shooting, AI tracking, 10km video transmission, C0 certification
ATOM SE	Advanced Model	$229.99-$299.99	4K EIS anti-shake, GPS positioning, portable foldable design
ATOM LT	Entry-level Model	$179.99	40-minute battery life, lightweight design

All products weigh under 249 grams, complying with US FAA and EU Category C0 drone standards, allowing flight without registration[3][4], which significantly lowers the user barrier to entry.

Potensic has formed unique technological differentiation in AI features:

: Based on a self-developed AI model, it offers three tracking modes – Spotlight, Follow, and Parallel – enabling precise target locking for intelligent follow-shot[3].

: Optimizes noise reduction and exposure control for night shooting through AI algorithms, capturing clear and stable footage even in low-light environments[3].

: Integrates professional camera movement modes such as ‘Weightless Shuttle’ and ‘Hitchcock’, as well as video templates including Dolly Zoom, slow motion, and QuickShots, lowering the barrier to aerial photography creation[1][3].

At the 2026 CES exhibition, Potensic showcased the PTD-1 all-in-one remote controller with a built-in screen, featuring a 5.5-inch 700-nit high-brightness full HD display, integrated proprietary video transmission protocol, and ergonomic design[1]. This design eliminates the multi-step preparation, screen glare, and battery anxiety issues caused by traditional drones requiring a connected smartphone, freeing users from the friction of device debugging.

Year	Market Size (USD)	YoY Growth Rate
2024	6.64 Billion	—
2025	7.84 Billion	18.1%
2029 (Forecast)	9.32 Billion	4.4% (CAGR)

Market growth is mainly driven by the diversification of community usage scenarios, growing demand for remote sensing and monitoring, integration of autonomous flight and AI features, and other factors[5][6].

The current global consumer drone market shows a distinct pattern of ‘one dominant player, multiple strong contenders’:

: DJI holds a 70% share of the global consumer drone market, with a 50%-76% share in North America, 62% in Europe, and 75% in the Asia-Pacific region[7][8]. DJI has built deep technological barriers with its flight control system, imaging system, and ecological closed-loop.

: Brands such as XAG, Insta360, and Potensic are seizing market share through differentiated strategies and cost-effective positioning[9]. Insta360 launched its panoramic drone ‘Antigravity A1’ in 2025, directly entering DJI’s core business segment[9].

: With the popularization of open-source AI frameworks and the decline in computing power costs, small and medium-sized manufacturers can access high-quality algorithm support, and the technological gap is rapidly narrowing[9]. The open-source flight control platform ArduPilot supports third-party accessories through community contributions, forming a flywheel effect of ‘the more open, the stronger’[7].

DJI is currently facing a dual squeeze from the ‘high-end and low-end’ markets[7][9]:

• High-end Market
  : Daogao has achieved a 32% market share in the industrial inspection field through an ‘open-source + generalization’ model
• Low-end Market
  : Zero Tech is seizing the entry-level market with a strategy of ‘starting at 999 RMB + 4K shooting’
• Policy Risks
  : The US FAA requires drones to connect to the national airspace management system, and EU privacy protection requirements are becoming stricter
• Cost Pressures
  : After-sales service expenditures have increased by 22% year-on-year, while R&D expenditures have only grown by 8%

Potensic’s globalization strategy is deeply rooted in the industrial ecosystem of Shenzhen, the ‘Drone Capital’. Shenzhen has formed a system-level closed loop covering core R&D of flight control, chips, sensors, etc., precision manufacturing, imaging modules, high-frequency application scenarios, as well as communication, navigation, and take-off and landing systems[1]. Over 1,700 industrial chain enterprises are highly concentrated, providing a solid foundation for rapid technology integration and continuous product iteration.

The ‘Experience-Oriented Global Expansion’ strategy presented by Potensic at CES 2026 reflects its transformation from a ‘hardware provider’ to a ‘smart imaging and experience solution provider’[1]. Its core logic includes:

1. Democratization of Professional Experience
   : Transforming complex operations into simple creation processes through AI automation
2. Localized Operations
   : Providing customized products and services for different regional markets
3. In-Depth Channel Layout
   : Establishing a global sales network relying on mainstream e-commerce platforms such as Amazon

Potensic adopts a ‘differentiated competition’ strategy, positioning itself in the mid-range market between DJI and low-end brands:

• Price Range
  : $180-$300, offering higher cost-effectiveness compared to DJI’s entry-level Mini series (around $500+)
• Function Positioning
  : While maintaining professional-level aerial photography capabilities, it emphasizes ease of use and portability
• Target Users
  : Entry-to-advanced users, travel enthusiasts, content creators

Risk Type	Specific Performance	Impact Level
Brand Awareness Risk	DJI’s strong brand presence requires Potensic to continuously invest in brand building	High
Technology Iteration Risk	Core technology relies on the supply chain; independent R&D capability remains unproven	Medium-High
Market Share Risk	DJI’s stable market share leaves limited space for new entrants	Medium
Policy Compliance Risk	Drone regulatory policies in various countries are becoming stricter	Medium

Potensic’s competitive advantages are mainly reflected in:

:

• Lightweight design under 249 grams, compliant with mainstream global regulatory exemptions
• All-in-one remote controller with built-in screen addresses user pain points
• High integration of AI features, low operational threshold
• Precise price positioning, covering entry-to-advanced users

:

• Lacks accumulation of core algorithms for flight control and imaging systems like DJI
• Limited brand premium capability
• Inadequate global coverage of after-sales service network

1. Consumption Upgrade Trend
   : Aerial photography is shifting from a novelty product to a replacement product, with continuous growth in user demand
2. Dividends of Technological Democratization
   : The openness of AI algorithms lowers technological barriers, providing development space for small and medium-sized brands
3. Niche Market Gap
   : There is a supply-demand gap in the entry-level professional-function drone market
4. Emerging Market Expansion
   : Markets such as Southeast Asia and Africa have great growth potential

Support Dimension	Specific Content
Product Strength	Differentiated AI features, cost-effective advantages, lightweight design
Channel Strength	Amazon Strategic Seller status, sales network in over 100 countries
Ecosystem Strength	Shenzhen’s industrial supporting facilities, continuous technology iteration capability
Brand Strength	Endorsement of national-level enterprise qualifications, exposure at CES exhibitions

: If brand awareness can be continuously enhanced in European and American markets, the annual growth rate can reach 30%-40%

: Maintain the current market position, with an annual growth rate of 15%-25%

: Facing dual squeeze from DJI and cost-effective brands, the annual growth rate is 10%-15%

As an emerging drone brand, Potensic’s AI-enabled smart drone products have certain competitiveness in the consumer market. At the product level, smart features such as AI short videos and AI night mode of the ATOM series form differentiation; at the price level, the $180-$300 range fills the market gap between DJI and low-end brands; at the channel level, it has established a global sales network relying on Shenzhen’s industrial ecosystem and the Amazon platform.

However, its sustained growth faces three major challenges:

1. Brand Awareness Building
   : Continuous investment in brand promotion is required to break through DJI’s brand moat
2. Core Technology Accumulation
   : Need to strengthen independent R&D capabilities for core technologies such as flight control and gimbals
3. Ecosystem Construction
   : Need to build a more complete developer ecosystem and after-sales service network

1. Deepen AI Feature Differentiation
   : Continuously invest in AI algorithm R&D to strengthen core functional advantages such as intelligent tracking and one-click video generation
2. Expand Product Line Coverage
   : Extend upward to the professional market and consolidate the entry-level market downward
3. Strengthen Regional Localization
   : Establish local teams and after-sales service networks for key markets
4. Build Content Ecosystem
   : Encourage user-generated content (UGC) to form community-driven brand communication

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[1] Lei Feng Network - Potensic Debuts at CES 2026: Defining a New Stage for Consumer Drones with Physical AI Experience Loop (https://www.leiphone.com/category/industrynews/ood9h3ZptTQl3Qhz.html)
[2] OFweek - Potensic Debuts at CES 2026: Promoting a New Path for Drone Globalization with ‘Experience Loop’ (https://www.ccaonline.cn/newsflashes/1151350.html)
[3] Amazon - Potensic ATOM 2 Drone Product Page (https://www.amazon.com/Potensic-Transmission-Vertical-Shooting-Propellers/dp/B0DXKYHN8X)
[4] Potensic Official Website - ATOM Series Products (https://store.potensic.com/collections/atom-series)
[5] Business Research Insights - 2025 Global Consumer Drone Market Report (https://cn.gii.tw/report/tbrc1712381-consumer-drones-global-market-report.html)
[6] Business Research Insights - UAV Drone Market Size and Industry Analysis 2026-2035 (https://www.businessresearchinsights.com/zh/market-reports/uav-drones-market-102450)
[7] Digitaling - Drone War 2.0: DJI’s Ecological Empire Is Being Cracked by Open Source and Low Prices (https://www.digitaling.com/articles/1345084.html)
[8] Jiemian News - With a 70% Market Share, DJI Drones May Hit the Market ‘Ceiling’ (https://www.jiemian.com/article/3062486.html)
[9] The Paper - DJI Cuts Prices on Multiple Products: Can the Consumer Drone Oligarch Escape ‘Anxiety’? (https://m.thepaper.cn/newsDetail_forward_31783944)