Analysis Report on R&D Investment Ratio of Fintech Companies
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Based on the latest financial data and market research reports, the R&D investment of major global fintech companies in 2024 shows significant differentiation characteristics [0][1][2]:
| Company | R&D Investment as % of Revenue | R&D Investment Amount | Business Model |
|---|---|---|---|
Revolut |
45.0% | USD 350 million | Digital Bank |
Stripe |
38.0% | USD 3.2 billion | Payment Infrastructure |
Nubank |
25.0% | USD 280 million | Digital Bank |
PayPal |
9.4% | USD 2.979 billion | Payment Platform |
Block(Square) |
14.0% | USD 820 million | Payment + SaaS |
Adyen |
12.0% | USD 180 million | Enterprise Payment |
Ant Group |
7.6% | USD 7.1 billion | Integrated Fintech |
LianLian Digital |
6.3% | USD 85 million | Cross-border Payment |
Represented by Revolut and Nubank, digital banks have the highest R&D investment ratios, reaching 45% and 25% respectively. This is mainly due to the following reasons [1][2]:
- Digital banks need to build a complete banking infrastructure system
- Must comply with regulatory and compliance technical requirements in various regions
- Need to continuously iterate mobile user experience
- Risk control models and credit assessment algorithms need continuous optimization
R&D investment in the payment sector shows polarization:
- Stripe, as a payment infrastructure provider, has an R&D investment ratio of as high as 38%, mainly invested in machine learning, fraud detection systems, and API infrastructure construction [2]
- PayPal, a traditional payment giant, has an R&D investment ratio of 9.4% (USD 2.979 billion in R&D investment in 2024), showing a year-on-year downward trend, dropping from 11.7% in 2020 to 9.4% in 2024 [0]

Chinese fintech companies have relatively low R&D investment ratios [1]:
- Ant Group: approximately 7.6%
- LianLian Digital: approximately 6.3%
This may be related to the following factors:
- Large business scale with relatively high R&D efficiency
- Mature technical infrastructure has been established
- Focus has shifted to business expansion and compliance construction
According to the 2025 report by iResearch [1], the cutting-edge technology investment of Chinese financial institutions shows the following characteristics:
| Technology Field | 2024 Investment Ratio | 2029 Forecasted Investment Ratio | Compound Annual Growth Rate (CAGR) |
|---|---|---|---|
| Cloud Native/Cloud Platform | 23.9% | 23.6% | Stable |
| Big Data | 17.3% | 18.4% | 22.2% |
| Artificial Intelligence (AI) | 5.5% | 8.1% | 30.4% |
| Blockchain | 4.1% | 5.2% | — |
| Open Banking | 2.5% | 3.0% | — |
It is estimated that by 2029, the total investment in cutting-edge technologies by Chinese financial institutions will reach
- Cloud platform investment: approximately RMB 111.9 billion
- Big data investment: approximately RMB 36.9 billion
- AI investment: approximately RMB 16.2 billion

As can be seen from PayPal’s financial report data [0]:
| Year | R&D Investment (USD Millions) | Revenue (USD Millions) | R&D Investment Ratio |
|---|---|---|---|
| 2020 | 2,495 | 21,402 | 11.7% |
| 2021 | 2,688 | 25,371 | 10.6% |
| 2022 | 3,253 | 27,518 | 11.8% |
| 2023 | 2,973 | 29,771 | 10.0% |
| 2024 | 2,979 | 31,797 | 9.4% |
- The absolute amount of R&D investment remains basically flat, staying around USD 3 billion
- Revenue growth has led to a year-on-year decline in the R&D investment ratio
- PayPal’s R&D focus has shifted from basic technology to product optimization and user experience improvement
- Artificial Intelligence Technology: According to a BCG report, AI-driven product innovation has become a core competitive barrier [2]
- Compliance Technology: Demand for Regulatory Technology (RegTech) has surged
- Security and Risk Control: Fraud methods are becoming increasingly complex, leading to increased investment in anti-fraud technology
- Cross-border Payment: Demand for R&D in real-time payment and stablecoin infrastructure is rising
- Digital Banks: Highest R&D investment (25%-45%), need to build a complete banking technology stack
- Payment Infrastructure: Relatively high R&D investment (12%-38%), focusing on APIs and network effects
- Integrated Fintech: Relatively low R&D investment (6%-10%), focusing on business integration
According to the 2025 Asia Fintech Survey by EY [3], the main investment needs of fintech institutions in the next 12 months are:
- Artificial Intelligence and Machine Learning(58.9%)
- Cybersecurity(46.6%)
- Big Data and Data Analytics(43.8%)
- Cloud Computing(39.7%)
- Digital banks have the highest R&D investment: Revolut (45%) and Nubank (25%) represent the highest R&D investment level in the industry
- Payment infrastructure companies show differentiation in investment: Stripe (38%) is much higher than PayPal (9.4%)
- Chinese fintech companies are relatively conservative: Ant Group (7.6%) and LianLian Digital (6.3%)
- AI and cloud platforms are future growth drivers: It is predicted that by 2029, AI investment by Chinese financial institutions will grow to RMB 16.2 billion
Differences in R&D investment reflect the technical dependence and competitive strategies of different business models. Digital banks need higher R&D investment to build differentiated competitive advantages.
[0] PayPal Holdings, Inc. 2024 Annual Report (Form 10-K), SEC Filing, February 4, 2025. https://www.sec.gov/Archives/edgar/data/1633917/000163391725000019/pypl-20241231.htm
[1] iResearch. “2025 Insight Report on the Development of China’s Fintech Industry”, April 2025. https://pdf.dfcfw.com/pdf/H3_AP202504011649888138_1.pdf
[2] Boston Consulting Group & QED Investors. “Fintech’s Next Chapter: Scaled Winners and Emerging Disruptors”, May 2025. https://web-assets.bcg.com/e8/4d/5eeb786b4aefbf6c7270ed4d0afe/fintechs-next-chapter-may-2025.pdf
[3] EY. “2025 Asia Fintech Research Report: Turning Challenges into Growth”, 2025. https://www.ey.com/content/dam/ey-unified-site/ey-com/zh-tw/insights/financial-services/documents/ey-2025-asia-fintech-research-report.pdf
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About us: Ginlix AI is the AI Investment Copilot powered by real data, bridging advanced AI with professional financial databases to provide verifiable, truth-based answers. Please use the chat box below to ask any financial question.