US Market Rally & Apple's Smartphone Shipment Projection Analysis (Nov 26, 2025)

2025-11-28
CNBC Daily Open (2025-11-26)

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On November 26, 2025, CNBC reported that major U.S. stock indices had recorded four straight days of gains, marking an early Thanksgiving market celebration [1]. The report also highlighted a key industry projection: Apple Inc.’s (AAPL) smartphone shipments are expected to overtake Samsung Electronics Co.’s global market share this year [1].

CNBC - An early Thanksgiving celebration in U.S. markets [1]

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Three consecutive trading days ending November 26 showed consistent gains across major U.S. indices:

• S&P 500 (^GSPC):
  +0.28% (Nov26), +1.03% (Nov25), +1.03% (Nov24) → Total ~2.34% [0]
• NASDAQ Composite (^IXIC):
  +0.22% (Nov26), +0.98% (Nov25), +1.73% (Nov24) → Total ~2.93% [0]
• Dow Jones Industrial Average (^DJI):
  +0.49% (Nov26), +1.36% (Nov25), +0.17% (Nov24) → Total ~2.02% [0]

Apple’s stock mirrored the positive trend with three days of gains:

• AAPL:
  +0.21% (Nov26), +0.62% (Nov25), +1.85% (Nov24) → Total ~2.68% [0]
• The shipment projection likely contributed to Apple’s outperformance relative to the S&P500 [1].

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• Apple:
  Trading volume decreased from 65.59M (Nov24) →46.91M (Nov25) →33.43M (Nov26), indicating declining buying momentum [0].
• S&P500:
  Volume fell from6.04B (Nov24) →5.00B (Nov25) →4.49B (Nov26), suggesting a potential slowdown in the rally [0].

• Apple closed at $277.55 (Nov26), with a 3-day high of $280.38 (Nov25) [0].
• Indices reached new recent highs: S&P500 at6,831.44 (Nov26), NASDAQ at23,280.58 (Nov26) [0].

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1. Fourth Day Validation:
   The CNBC report mentions four straight days of gains, but available data only covers three days (Nov24-26). Nov23 data is needed to confirm the fourth day [1].
2. Shipment Projection Details:
   Missing source (e.g., IDC/Counterpoint) and specific unit estimates for Apple vs. Samsung [1].
3. Antitrust Context:
   Recent news cites Apple’s antitrust challenges in India/EU, but lacks details on fines or regulatory demands [0].
4. Black Friday Impact:
   No data on sales volume from Apple’s Black Friday promotions to gauge short-term revenue effects [0].

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1. Regulatory Risks:
   Apple’s antitrust challenges in India/EU may lead to fines or operational changes [0]. Users should monitor regulatory updates closely.
2. Momentum Sustainability:
   Decreasing volume across indices and Apple’s stock suggests the rally may lose steam [0]. Watch for reversal signs.
3. Projection Validity:
   Validate the shipment claim with third-party data to avoid overoptimism [1].
4. Black Friday Execution:
   Lower-than-expected sales from promotions could dampen Apple’s Q4 results [0].

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[0] Ginlix Analytical Database
[1] CNBC - An early Thanksgiving celebration in U.S. markets

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Disclaimer:

This analysis is for informational purposes only and does not constitute investment advice. Always conduct thorough research before making financial decisions.

Compliance Note:

All data is sourced from credible financial tools and media outlets as per the guidelines.

Last Updated:

2025-11-28 07:30 UTC